6 facts you should learn about your fundraising event attendees
by Karen Perry-Weinstat
Guest Blogger Sarah Tedesco, Executive VP, DonorSearch
Maybe the big day of your fundraising event is just around the corner. Maybe it just wrapped up and you’re cleaning up decorations. Maybe you just formed a committee and are months away.
Whatever stage of fundraising event coordination you’re in, it’s never the wrong time to think about the role prospect screening can play.
What’s prospect screening? Prospect screening, or research, is the process through which an organization studies data on its donors and potential donors to gauge their giving capacity.
Throughout this process, nonprofits learn main facts that help them determine a prospect’s:
- Warmth toward their organization
- Ability to give a gift
Both of which are the key to understanding what makes a donor tick. Once a nonprofit has that information, they can leverage it to design the most effective solicitation strategy possible.
Since your fundraising event attendees are all either established donors or prospective hopefuls, it’s critical that your team finds the time to screen your guest lists.
No matter the timing, as you begin your research, there are some important facts to look out for in your search. They include the following categories:
1. Contact Information and Basic Personal Details
2. Past Giving History
3. Philanthropic Involvement
4. Professional Connections
5. Predicted Giving Level
6. Wealth Markers
From these knowledge categories, you’ll be able to build out robust donor profiles and solicit donations from your event attendees in no time.
Just like donor engagement should occur before during and after an event, prospect research can have a role in all three phases:
- Before: To decide whom to invite.
- During: To decide which attendees warrant extra attention.
- After: To decide the best plans for follow up and stewardship.
To learn more, please click HERE to order your FREE 8-page white paper, written by Sarah Tedesco, Executive Vice President of DonorSearch. It is filled with useful information to help you get the most out of your organization’s next event.