Blog

Strategize your Fundraising Event

Nov
1

by Karen Perry-Weinstat

In the frenzied world of event fundraising, development staff is often pulled from project to project and from event to event with little time to focus on strategic planning. So, often, they enlist the comfortable triad of pre-event communications: the save-the-date card, sponsor solicitation letter and the printed invitation/reply card. But this one-size-fits-all, tactical approach […]

5 Pro Tips for Your Guest Check-In Area

Oct
2

by Karen Perry-Weinstat

Event Check-In: Last minute detail or critical element of event success? In a world where first impressions mean everything, we think the latter! Does anyone remember studying “the halo effect” in sociology 101? This theory asserts that first impressions lead to an overall bias as to how follow up experiences are perceived. It’s a fancy […]

Income prediction & price setting for special events

Sep
1

by Karen Perry-Weinstat

Annual events build community and raise critical, unrestricted income. But how can an organization effectively set sponsorship levels, predict revenue and plan for income? If this is a new event, start with a little research into organizations of a similar size and geography. What types of sponsorships do they offer for their events? You’d be surprised […]