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How Your Nonprofit Can Gain Exposure Through Social Media
Jenn Maffeo, for Fundraising Success, came up with 5 Ways Nonprofits Can Gain Exposure Through Social Media to read her entire article, click here.
Identify and connect with people related to your cause â Just starting out? Follow all complimentary nonprofit and partnership organizations. Add them to your list and interact. Respond to their content and give helpful insight. Develop relationships and keep up-to-date with what is going on with items related to your cause.
UseÂ visual and compelling ways to tell your story â Social media is all about the visual. You need to get your message out quickly and with purpose. Using photos is the best way to get content re-tweeted or re-posted and users are more apt to share visually stimulating photos rather than just text.
Donât let you content marketing strategy get stale â Create infographics, take personal photos of your nonprofit in action, use inspirational quotes, etc. Donât just rely on the same type of content. To keep current donors and gain new ones, staying fresh will keep people intrigued.
Donât forget to reach out (and always say please and thank you!) â âAskingâ isnât just for donations. Ask supporters to support you on social media. Ask for re-tweets, shares, likes, or re-posts to create a supportive community. It will create awareness that you just couldnât create on your own and âyour next donation could be a social post away!â.
Promote everything by using #hashtags â Using hashtags enable you to engage and track content related to your cause or event. Use your hashtag across all your marketing strategies â even in print â and encourage others to engage and share.
As Jenn points out: â Gaining traction on social media takes time. Remember that social media in essence is social, so it should be constructed as conversational and friendly outreach. Try new things, and have fun engaging with your supporters.â
10 Tips to Make More Money & Have More Fun
By now, most of the spring events have passed and weâre all gearing up for the large events for fall and the holiday season. Itâs never too early to start planning and Gail Perry of Fired Up Fundraising has come up with 10 tips to help you make more money, all while having a lot more fun!
BEFORE THE EVENT
1. Put together a fun, diverse committee â Your committee is what Perry calls your âsocial brandingâ for the party. They will be the people reaching out on the organizationâs behalf to invite people to attend, sponsor, donate, and support your event. Make sure you put together a group of different professions, ages, and types of people, from all over, to help spread the news.
2. Get your sponsorships â Sponsorships are the #1 factor in making more money. It takes plenty of lead time to develop a relationship and close the deal. Start close to the heart of the organization and branch out from there.
3. Give VIPs special encouragement to come â Make sure your VIPs are enticed to come to your event. Give them a special table, tell them you want to make them an introduction, etc. Make it easy for your VIPs to attend and give them something special they just canât turn down.
AT THE EVENT
1. Right sized venue â There is nothing worse than a venue that is too large; it makes it seem not enough people showed up. It is always better to caution on the smaller size. When the room is crowded, âit feels like something is really happeningâ.
2. Turn down the lights â No one looks good in glaring fluorescent lights. By turning down the lights, you can create a better mood and atmosphereâŚ and everyone looks much better too!
3. Abundant food and drink â Donât ever run out of food. There is nothing worse than hungry, irritable guests. Make sure there is an abundant amount of food, with an attractive looking spread.
4. Cute young people â A large range of ages and people will keep your event some depth. Older and younger people alike, enjoy meeting, chatting. and sharing stories. By mixing the old and young you can forge new relationships and give your party some interest and glamour.
5. Welcoming attitude â Have your board members act as hosts. Make sure every guest is welcomed as if they are incredibly special.
6. Try a raffle â Raffles add a fun element to an event and you would be surprised at how much cash a raffle can attribute towards your fundraising goal.
7. Next yearâs chair â Find next yearâs chair at this yearâs event. They will be in the middle of a fun party atmosphere, which makes it easier for them to say âyesâ to next yearâs party.
AFTER THE EVENT
1. Thank everyone â your sponsors, top purchasers of auction items, lead volunteers, major donors, etc.
For more information on how make more money and have more fun, check out Gail Perryâs article, in itâs entirety, here: Top 10 Tips to Make More Money, Have More Fun at Your Fundraising Event
For information on how Event Journal can help you raise more money with your fundraising event, check out our customizable Four Solutions
How to Create a Hashtag to Build Engagement for Your Event
What is a hashtag?
A Hashtag is a word or an un-spaced phrase directly following a number sign (#). It is a form of a metadata tag that turns your phrase or word into a searchable link. This allows people to organize content and track discussions based on those particular keywords.
Why should I use a hashtag for my event?
By using a hashtag in promotions, comments, and all other marketing strategies, you can make it easy for attendees and supporters to interact with you, your event, and other people involved.
Kristen Curtiss of Constant Contact has come up with some great tips for hashtags, from picking out the best one for your event, to implementing it before, during, and after. Follow her advice via Social Media Today to get the most out of your hashtag marketing efforts.
How do I choose a hashtag?
Make sure you research your hashtag first. If it has been used recently, pick another hashtag. Keep the hashtag short too â Twitter only allows for 140 characters and you want to allow people to get their message across without having your hashtag take up too many characters. Lastly, make it memorable! You want your supporters to be able to remember the hashtag associated with your event without them having to look it up every time they want to talk about your event.
How will anyone know about my hashtag?
- Before your event â Build awareness and include your hashtag in all social media promotions of your event. Track your hashtag and thank people who are using your hashtag. Make sure to include your hashtag on all registration and print materials as well.
- During your event â Create conversations and entice others to use your hashtag at the event. Programs like tweetbeam.com will show your hashtag and user tweets in real-time on a screens using a projection. Ask your speakers and honorees to use your hashtag and get the conversations going. And, donât forget to join in yourself!
- After your event â Keep the conversation going by writing digital thank yous or by following up with great takeaways from the event. Post pictures from the event using the hashtag and tag supporters in them so that others stay involved too.
How do I manage my event hashtag?
Make sure you periodically look up your hashtag and moderate its use. If someone asks a question, you want to be there to answer.
For more information regarding hashtags and event promotion, read Curtissâ full article: Creating a Hashtag to Build Engagement at Your Event
7 Steps to Follow for a Successful Fundraising Event
When preparing for your upcoming event, follow these 7 steps to ensure and well-planned and successful fundraising event:
7 Steps to Follow for a Successful Fundraising Event
Two Goals â Every fundraising event should have two goals: purpose and amount. Before you start, determine what the purpose of you event is. Is it truly to put on a fundraising event or do you have another goal in mind like publicity or reaching new donors. The second, is decide what the amount of money is that you want to fundaise. The amount you choose should be the amount after expenses are deducted. Everything in your event planning stage will be determined based off of how much money you think you will fundraise, and how much money it will actually cost to put on the event. Both figures are important.
Budget â Every event should have a budget listing every single expense as well as the time spent. This includes, but is not limited to, staff, printed materials, event rental, catering, entertainment, security, utilities (?), support staff or third party staff, thank you, and even your time. By budgeting out expense and your time, you can ensure that you stay on budget, have no surprises, maximize money saving potential, and leave room for unforeseen costs.
Leadership â Pick your committees wisely. The âHost committeeâ is not responsible for actually running the event, but are instead the people you lean on to help you fundraise dollars. These people are usually well-connected and wealthy donors or business leaders that are responsible for encouraging their friends, family, and connections to help support the event financially. Be sure to pick a wide-range of people from different communities to increase your reach.
Marketing â Be creative and aggressive in your marketing strategy. Draw up a plan that gets the word out via multiple channels. including: word of mouth, printed and mailed materials, phone calls, online registration or event websites, social media, and your host committee. Build steam and momentum as the event draws near and capitalize on the excitement that comes along with the increase marketing efforts.
Sales â Make sure you have a procedure in place to accept donations and purchases, as well as track attendees. By using an event site and company, all information can be tracked through a shopping cart and reports can be exported to keep all information in one easy-to-use place.
Delegate – Plan and make sure everyone knows their job before the day of your event. Everyone should have a job and a good understanding of everyoneâs job as well. This is essential so that everyone understands how it all comes together.
Thank yous â Donât ever not say thank you. One of the most important parts of your event is saying thank you after. Make sure you thank your donors but also your volunteers, committee, vendors, and anyone else who made an impact or helped. By thanking people, you ensure that you keep a healthy relationship and give them reason to help in the future.
To find out how Event Journal can help with your marketing and sales efforts (and make your event even more successful), check out our site for complete information: eventjournal.com
14 Must-Know Stats About Fundraising, Social Media, and All Things Mobile
14 Must-Know Stats About Fundraising, Social Media, and All Things Mobile
With the end of Spring comes the season of reports and the nonprofit sector has released new data this year with an emerging theme of rapidly rising online fundraising, especially on mobile devices. This new data is very enticing and if nonprofits havenât yet decided to adopt a mobile-friendly strategy, this data should be able to convince executive staff and board members. Below are 14 takeaways from the new data released that shows how important online and mobile channels are for fundraising success.
1. Responsive design doubles giving on mobile devices.
2. Facebook refers 29.4% of traffic to donation pages
Source: Artez Interactive
3. Fifty-five percent of those whoÂ engage with nonprofits via social mediaÂ have been inspired toÂ take further action.
Source: Waggener Edstrom
4. For every 1,000 fundraising emails sent
a nonprofit raises $17.
Source: M+R and NTEN
5. Monthly donors give 42% more in one-year than
Source: Network for Good
6. Sixty-four percent of Millennials prefer to fundraise through walk/run/cycling event.
Source: Millennial Impact
7. Walk/run/cycling event fundraisers who send more than 15 emails raise 76% more than non-email senders.
8. The average nonprofit crowdfunding campaign
9. Online giving grew 13.5% in 2013.
10. Ten percent of annual giving occurs on the last
three days of the year.
11. Custom-branded donate pages nested inside a nonprofitâs website raise 6X more money.
12. Sixty-four percent of donations are made by women.
Source: Everyday Hero
13. Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 tweets.
Source: M+R and NTEN
14. Thirty percent of nonprofits are experimenting
Source: Nonprofit Marketing Guide
To view the article in its entirety, check out 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology via Nonprofit Tech for Good
5 Ways to Leverage Social Media for Fundraising
Five ways to leverage social media for fundraising
Whether youâre raising funds for a specific event or simply trying to keep the donations flowing over the long term, your nonprofit can benefit from social media use if youâŚ
- Engage often. You probably donât have endless hours each day to spend on social media activities (see caveat at the end of this post), but if you want to get a reasonable ROI on your social efforts you need to engage daily if possible. And donât dismiss Twitter; even though some people find Twitter frustrating because of the character limit per tweet, itâs actually a very useful little tool for brief updates, links to pictures and expanded content (not to mention the donation landing page). Twitter is an easy way to provide live continuous updates during a fundraising event such as an auction, bake sale, marathon, or telethon â letting donors know that they truly are making a difference.
- Post your wish lists. Sometimes the direct approach works best. You can use sites such as Facebook and Pinterest to post specific items your nonprofit needs, and to provide instructions on how to donate those items. Most groups can always use cash donations, but many need other items as well. For instance, an animal rescue organization may ask for donations of cat and dog food. A homeless shelter might need blankets and coats. Donât be shy; tell the people what you need.
- Consider crowdfunding. Most people think of Kickstarter as the go-to site for artists, filmmakers and other creative types who need funding for a creative project. But nonprofits can use Kickstarter too. If you need to raise a certain amount for a specific purpose, with a set deadline, set up an account on Kickstarter or a similar site.Â The presence you create there will provide a way to publicize the event or project while offering an effortless way for people to donate funds. Of course you should use your social media sites to publicize the Kickstarter effort and to share progress reports. You can also utilize apps for Facebook such as the crowdfunding tool FundRazr, and you can share the app via Facebook, Twitter, email, your web site, your blog, or all of the above.
- Link your social sites with your other online sites. As powerful and effective as it can be, social is just one part of a solid online presence. For maximum effectiveness your social media sites should work in concert with your other efforts: your main web site, blog, online newsletter, and email campaigns. Make sure all of your social sites provide easy access to your organizationâs web site, which should be well-designed and inviting. As a nonprofit, you need a web site that gives people an incentive to visit frequently (and hopefully be inspired to donate).
- Make sure that all-important link to your âDonate Nowâ landing page is visible on every page of every site you maintain. You donât want to hit people in the face with it â okay, well you sort of do, though gently â but you do want to make it as easy as possible for them to donate. Of course you also want to make sure your donation site is secure. For more information about best practices regarding donations, see this article by Nonprofit Tech for Good.
Time is precious, and most volunteers and staff donât have a whole lot of it to spend on any one task or site, so be sure to manage your social media time wisely.Â Fifteen minutes to a half-hour per day on each site should be adequate, unless you can afford to hire a full time social media manager.Â However you structure responsibilities, make sure that someone is always in charge and that everybody handling your social media content accurately represents your organizationâs mission and vision. The preceding is a post by Rebecca Gray, who writes for Backgroundchecks.org. She welcomes your comments at her email id: [email protected].
7 Best Tips for Event Speakers
Springtime equals fundraising events time, and with events comes event speakers. If you have been picked as âthe chosen oneâ then you know you must give a speech that inspires people to give to your organization. Shorter is sweeter and Lori Jacobwith of LoriJacobwith.com believes that under seven minutes is best to keep your audienceâs attention. She also wholeheartedly believes that one must be authentic to be believable and inspiring. Donât just talk about what you think donors want to hear, speak from your heart and not directly from a piece of paper. As she notes, âYou can have a fabulous outline but if you are not authentic and you read from a script with your head down. . . youâll have wasted an opportunity to generate support.â
To help all of you out, Lori has come up with her seven best practices for event speakers that lead to success and inspiration:
- Gain audience attention & interest
- Establish your own credibility & approachability
- Share three main concepts
- Make it easy to follow along
- Transitions are key
- General guidelines for inserting stories/impact examples
- My biggest pet peeve: Do not use the phrase âIn closingâŚâ
To read how best to incorporate her seven best practices, check out her a
Seven Best Practices for Fundraising Event Speakers by Lori Jacobwith via LoriJaconwith.com
Why Nonprofits Should Market Like Big Brands
Do you spend a lot of time talking about your organization and your work and less about your donors needs? If so, itâs time to start thinking about changing your fundraising strategy. Angie Moore of Eleventy marketing Group explains that in fundraising, it is all about the âdonors, members and volunteers and how they are changing, especially the changes by brands much, much bigger than nonprofitsâ. Marketing has changed the way consumers purchase and donate. They react much more to outward-focused marketing, much more than inward-focused marketing tactics. Outward-focused marketing, she explains, âis focused primarily on identifying the needs of the customers and matching the products and services to the consumer needâ. Donors have been trained to react to outward-focused marketing as determined long ago by big brands.
So how does this affect nonprofits and their fundraising tactics? Nonprofits now need to review their marketing and fundraising strategies and determine if they are focusing the majority of their efforts on themselves. Think about what your donors needs and expectations are, and spend less time talking about yourself and your organization. Donât spend time solely âpresenting yourselfâ to donors but instead think about what your donors want you to be for them. If you start to focus less on yourself and more on your donors, youâll see the positive changes in the support and engagement from your supporters.
To read the entire article by Angie Moore and all of her thoughts on Dr. Susan Raymondâs thought on inward vs. outward marketing click here: Are You Marketing and Raising Funds the Right Way for Todayâs Donors?
To see how Event Journal can help you market like a big brand, view our ejMarketing solution.
Donations Must Grow from Empathy
When asking people to give, we must remember that giving starts with empathy. âThe desire, and ability, to understand and share the feelings of another.â Too often we reward giving, we give someone something in exchange for their gift or donation. However, when you can empathize, you can give, volunteer, care, learnâŚ really make a change. As John Lepp states, we need âempathy first, and giving secondâ. He goes on to tell a story about the time he lost a friend to Leukemia at 14 and how he helped fundraise for the cause. He decided to make some changes to his schoolâs already established annual bike-a-thon and focused less on prizes and more on the actual children with cancer, the feelings evoked by their families, and how he could really connect with donors. The results were outstanding. Donations rose from $2,000 to $14,000 that year. He had transformed the way people cared and donated at his school. His entire story is inspiring and there are some modern takeaways to be learned from how he made such drastic changes that turned into success. As he states:
Maybe the call to action isnât even money â maybe itâs writing cards to cancer patients, maybe itâs singing at a seniorâs home, maybe itâs playing video games with kids in the hospital, maybe itâs planting a tree. It isnât the money that matters â itâs the desire to help. The money will come later.
We always need to ask âwhy am I doing thisâ […] Itâs to create a world where people look outside themselves, and try to understand, help, support and care for one another.
To read the entire story, read John Leppâs inspiring article here: E is for Empathy
The Glass Ceiling in the Nonprofit Sector
A poll, commissioned by The Chronicle of Philanthropy and New York Universityâs George H. Heyman Jr. Center for Philanthropy and Fundraising, found that âNonprofits, especially the largest ones, are missing out on donations from women and hurting their missions by not putting more females in board and leadership jobsâ. The article touches on the idea that the little attention given to women as donors is proving to be a huge mistake. Women tend to be âmuch more loyal donors than men and often better at asking their networks of women for donations and other resourcesâ.Â The below infographic highlights the idea of a âglass ceiling in the nonprofit sectorâ due to the biases against women in nonprofit fundraising.
Read the entire article here: The Lack of Women in Top Roles Hinders Nonprofits, Female Nonprofit Workers Say