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Three unexpected strategies to help you raise more at your next fundraising event
Annual fundraising events are a staple for most organizations, a tried and true method of reeling in major funds. But planning, staging, and following up on the event can be a major drain on an organizationâs staff. Joe Garecht shares three unexpected strategies to help you raise more at your next special event.
1) Use the phone: Yes, you should send out invitations and promote your event online, by email and through newsletters. But the most powerful fundraising tool is the phone. There is nothing quite like reaching out personally. Start with your prospective sponsors, and after you send out a letter, arrange calls and one-on-one meetings.Â Then move to your prospective event guests â target people who could buy whole tables. Give them a call or go see them at their office.
The Event Journal platform provides social sharing prompts and tools, to help spread the word about your event, in both business and personal spheres.
2) Find supporters who will âownâ the event: Your host committee should not be spending their time discussing menus or floral arrangements. Enlist committee members who understand they are responsible for moving the needle, in terms of event revenue, and are willing to sell sponsorships and tickets. Make it clear to the entire committee that meeting the eventâs fundraising goal is priority #1.
The Event Journal platform provides improved workflow, giving development staff and board members more time to execute meaningful fundraising efforts.
3) Do one remarkable thing at each function: While events grow in popularity over time â they can also get âstuckâ in a predictable routine. Mix it up a little each year and do something unexpected. This could be as simple as inviting a local celebrity as a surprise guest, or as complicated as hosting a âpop-upâ after-party for young professionals. Whatever it is that you decide to do, doing something really remarkable will get people talking about your event â and hopefully attending, year after year.
Read this article in its entirety at The Fundraising Authority.
Event Websites: Six Major Trends
While the basic human interactions and emotions behind fundraising events havenât changed, the way in which organizations promote events has changed a lot. Event MB shares six cutting edge trends in event websites:
Customized â not Custom
Many companies are able to customize solutions for much less, and still provide a robust, end product with which to promote your organizationâs event.
Mobile-friendly is not enough. In this day and age, event website should be mobile responsive. This means, regardless of the device itâs viewed on, the website will look and act the same.
Heavily Optimized for Search Engines
This is where expertise comes in. When someone searches your event online, you want your event website to pop right up in the top first or second spot. Doing this means the site must be, written, built and tagged in the right way to be SEO-friendly and able to communicate with the major search engines.
Emphasis on Design
Event websites can look beautiful, too! Your website should be top notch in both form and function â and should not be limited to a single page. A robust event website should hype your event, touting your venue, honorees and event program.
To read this article in its entirety, click here.
Must-Know Implications of Mobile for your Event
The number of smartphone and tablet users worldwide is expected to nearly double by 2021, from today’s 3.7 billion to 6.8 billion. If your nonprofit has been dragging its feet in embracing a mobile-first communication and fundraising strategy for event marketing … STOP! It is time to move forward. Heather Mansfield of npENGAGE explains why:
WEB COMMUNICATIONS – By 2021, 90% of Internet traffic will be mobile (Source: EricssonÂŽ). Investing in a responsive event website, such as the sites Event Journal produces, is a necessary expense. The sooner your nonprofit makes the investment, the better.
EMAIL FUNDRAISING – More than 55% of emails are now opened on a mobile device (Source: LitmusÂŽ). Your organization must have a mobile-responsive email platform to promote its event. Think large, visually compelling photos and graphics, less text, and “tapable” calls-to-action.
DONATION PAGES – 14% of donations are now made on a mobile device (Source: Blackbaud), and online giving continues to grow every year. Itâs guaranteed that your nonprofit is losing online donations if your donation pages are not mobile compatible.
A responsive platform, such as Event Journal, can move your organization’s special event forward in this respect, providing a secure mobile-friendly shopping cart for donations, tickets, tables and journal ad purchases. To read this article in its entirety, please click here.
Advanced Cultivation Strategies: The Whisper in the Ear
The biggest and best gifts come from direct personal conversations built on strong relationships. But how do those relationships start? The people you hope to have as your donors are not always easily accessible. As major gift fundraisers, we need to be on the lookout for opportunities to connect with our prospects. Here’s one of my favorite strategies. I call it “The Whisper in the Ear.” It is both simple and elegant because it provides vital forward momentum in the cultivation process that otherwise might not happen.
Who is The Whisper in the Ear good for? This strategy is for prospects who are already in your organization’s orbit to some degree, but you have not yet gotten close enough to have an easy dialogue, phone or email relationship. They are not total strangers nor pie-in-the-sky prospects (like Bill Gates); they are also not usually your closest friends, though there are occasional exceptions to this when you can’t get your friend’s attention.
When would you use the strategy? Use it primarily at events of any size or meetings that your prospect is attending. The event or meeting has a purpose that does NOT allow time for lengthy, focused attention between you and the prospect, and even if it did, discussing your organization’s fundraising agenda and their giving would just not be appropriate in this context.
How does it work? I said it was simple, and it is. At your event or meeting, you commit to at least a few moments of polite, engaging conversation with your prospect. During the conversation, you say The Whisper: “I am hoping I could call your office next week to schedule a time to meet so that I can…”
You might complete The Whisper with:
- “…get to know you and your nonprofit interests.”
- “…learn what excites you about our work.”
- “…follow up on Sue’s letter regarding our campaign. Your views will help us shape our next steps.”
When you have The Whisper — you might:
- Be introducing yourself for the first time;
- Already know the prospect somewhat or even pretty darn well, but you just haven’t been able to get that vital first meeting;
- Not even be doing the whispering yourself but coaching your Executive Director or Board member to do the deed.
The Whisper in the Ear strategy rarely gets a negative reply and has started many long-lasting nonprofit relationships that couldn’t otherwise get off the ground. Give it a try!
Peter runs the Heller Fundraising Group located in NYC with clients everywhere. They focus on helping nonprofits build Capital Campaigns and Major Gift Programs, and they would love to hear from you: [email protected]
Planning your First Gala?
Whether it’s your organization’s first gala, or simply your first time planning a gala, proper planning goes a along way. Sharnell Bryan of The Chronicle of Philanthropy shares advice from people who have run special events to help make your first gala a success:
Form a committee: Form a committee early (9 months to a year prior to event) and be sure to include people who have large networks of friends and professional associates, as well as experience in planning events. Mix trustees with staff members and rank-and-file volunteers who have a true passion for your mission.
Choose event wisely: Plan an event that is related to your organizationâs mission. A charity’s locale and its ties to community groups play a big role in what sorts of fundraising events will be successful, in terms of attendance, sponsorships and fundraising potential.
Estimate potential return on investment: Research is important when choosing a fundraising event to determine an event’s costs, feasibility and likely success. Events that honor a prominent local leader generally make money, as long as expenses stay lean.
Budget carefully: Experts suggest establishing a budget for the event before doing anything else. Start with the biggest expenses, such as food, beverages, catering, location and marketing.
Reserve a location well in advance: Space should be secured up to a year in advance — as soon as the organization has established a firm date.
Delegate intelligently: Some tasks are ideal for volunteers, such as stuffing envelopes, checking arriving guests into an event, selling raffle tickets, and preparing gift bags. Staff members are best suited for responsibilities requiring greater accountability, like managing the charity’s donor information.
Seek sponsorships: Corporate sponsors can help defray the cost of the event. Nonprofit groups have to make it clear what benefits the sponsor will receive, as they will expect meaningful of recognition in return for their donation.
Spread the word: What good is an event, if people donât know about it? Charities can get free publicity by persuading local newspapers and websites to post announcements. Post information about the event on an event page or website. Send out email blasts and post about the event on social media, and encourage others to post socially, as well.
Expect the unexpected: Even after all the planning is done, don’t get complacent on the day of the event. Even the best-laid plans can still go awry. Be flexible and expect some glitches.
Remember the mission: Taking time to remind attendees about the charity’s mission will make the occasion more meaningful. Attendees should know why theyâre there and the positive effect their support will have.
Give thanks: Let donors, staff members, and volunteers know that their support is appreciated. The follow-up after the event is the most important part. It’s the most fertile period for cultivating those who attended and thanking the people who helped put the event on.
To read this article in its entirety, click here.
Treating Event Sponsors as Major Gifts Prospects
Do you treat event sponsors like one night stands? Many organizations are guilty of this practice and it can make an individual or business feel used, undervalued and less than invested in your organizationâs success. Icema Gibbs, Director or Corporate Social Responsibility at JetBlue, said at a recent AFP event, “I gave a large donation to an organization for its event and I thought we were dating.Â But when the phone call never came, I realized I was just one of many.”
Instead of taking an event-centric approach, focus on cultivating long-term relationships with event sponsors. Give them the same level of respect and the same mindset you bring to prospects for major gifts.
Kristin Steele of Swaim Strategies said in a recent webcast, “If we can create emotional resonance between our organizations and our donors, weâre going to evolve out of the transactional relationship that we have with them. When people feel theyâre treated like a checkbook, eventually theyâre going to move on to someplace theyâre seen as people taking action to change the world.” Steele continues, “The event is an opportunity. When people walk into a room and the event wraps its arms around them and brings them into the organization, they feel like theyâre a part of something.”
Here are some tips to help you change up your event approach:
1) Research and Target Prospects
Too often, event sponsorships are solicited via a onetime letter and a follow up call. Instead of using this âshotgunâ method of reaching out to a large number of unsubstantiated prospects, selectively target a âTop 10â list of prospects and dig in.
Find these prospects by talking to people who already support your mission: board members, community supporters and even existing sponsors. Who else do they know for you to approach? Remember, youâre just asking for recommendations. By offering to do the heavy lifting, aka âthe ask,â you make it more likely theyâll participate with suggestions.
Do your research of that person’s or companyâs past community giving and see if you can identify any patterns. Utilize a Donor Search firm to help your organization pinpoint your most likely prospects for long-term engagement. Look for âsignsâ, such as previous donations to your organization or a similar nonprofit and review personal information, such volunteering history and membership on boards. (Learn more about prospect screening.)
Add these prospects to your newsletter lists, mailings and holiday appeal letters and then communicate with them regularly. This will foster familiarity and will ensure theyâll have some awareness of the work you do by the time you reach out and ask for a substantive contribution.
2) Talk to Potential Sponsors
In Major Gifts, âasksâ are personalized and done in person. To acquire major corporate sponsors for your event, follow suit by asking for an appointment. Remember, your contact at the sponsor is a âreal personâ and people give to people, most often for emotional versus logical reasons. Be prepared to illustrate what your organization is doing and invite your prospective sponsors, as individuals, to participate. Getting prospects personally involved will directly affect their company’s involvement.
Build a compelling case as to why this potential sponsor should be invested in your organizationâs mission. When you meet, know your statistics and the impact of your missionâs work on their own employee base. For example, if you work in a mental health agency, you might cite the statistic that up to one third of Americans report theyâve struggled with mental health issues. Then, break this down to the number of people in the company who may be affected and possibly helped by your agency. Make the case that your agency helps their company be more stable by providing a valuable service to the community.
Ask questions to determine their âsweet spotsâ and motivations:
- Do they have any direct connections to your work?
- What do they look to gain from supporting your organization?
- What can you offer to make supporting you more appealing?
- Is it in their interest to engage their employees to volunteer for your agency?
- Can you plan a day on site to discuss your work and rally employees behind the mission?
- Would they be interested in spending time getting to know your nonprofit personally?
3) Propose a Multi-Year Commitment
Let the company know that the problems you tackle are not a âquick fix.â Ask for a 3-5 year commitment of annual sponsorship dollars or donations. Remember, if you donât ask, you donât get. And any good business person should understand that successful ventures are not realized without a multi-year investment. This is good business and a âmajor giftsâ strategy that has been proven to work.
Your long term donors are people and organizations that you are able to move along your cultivation cycle because theyâre known donors. They feel valued and validated in their generosity and in supporting your organization.
Sister Rosetta Tharpe, The “Godmother” of Rock’n’Roll
You’ve heard of Elvis Presley. And we’re going to guess you’ve also heard of Chuck Berry, Little Richard and Jerry Lee Lewis. So why is it you’re not familiar with the person credited for inspiring these legendary performers?
She’s Sister Rosetta Tharpe, a gifted guitarist and the undisputed godmother of rock’n’roll. Her list of musical disciples reads like a whoâs-who of legendary â50s and â60s figures. Tharpe’s unique guitar style blended urban blues with traditional folk music and incorporated a pulsating swing sound that is one of the first clear precursors of rock and roll. All this in the 1930s and ’40s — way before anyone had even coined a term for this kind of music.
She was born Rosetta Nubin in 1915 in Cotton Plant, Arkansas to parents who were both performers. Her mother was a singer, preacher and mandolin player for the Church of God In Christ, who encouraged her daughter’s participation in music. Young Rosetta quickly became a musical prodigy. After a move to Chicago, Tharpe became prominent in that city’s gospel music scene. In 1934 at 19 years old, she married a minister named Thomas Thorpe, but they divorced shortly thereafter. Rosetta kept his last name, slightly altering it to âTharpe.â
Upon signing with Decca Records in 1938, Tharpe issued singles that were instant smashes. Tharpe dared to play guitar aggressively at a time when female guitarists of any discipline were rare. This eventually lead to her falling out of favor in the gospel world, as she crossed over into more mainstream music.
In the spring of 1964, Tharpe toured Europe as part of the Blues and Gospel Caravan. A concert, in the rain, was recorded at an old railway station in Manchester, England. The band performed on one platform while the audience was seated on the opposite platform. View this legendary performance here, and keep your ears open for some amazing guitar solos. Tharpe enjoyed several late-career highlights, including a 1967 performance at the Newport Jazz Festival.
Her health quickly deteriorated in the early 1970s. Tharpe passed away in Philadelphia in 1973 as a result of complications from multiple strokes. Learn more about Sister Rosetta Tharpe in a biography by Gayle Wald.
iPads Bring the e-Journal Back to the Table
Have you contemplated taking your ad journal digital, but faced push-back from stakeholders who insist the journal belongs ON the table? Well, here is the solution. Your e-journal can be showcased in elegant tabletop iPad displays for easy viewing from every seat!
iPads can be synced to play in unison for a dramatic âwowâ factor — guests simply watch the e-journal âpagesâ turn. For a more casual event, iPads can be set to interactive mode, allowing guests to flip through ads and take selfies to post to social media, complete with your event hashtag. The display frames can be customized with thematic artwork or with the logo of a major underwriter for an extra level of recognition.
iPads can be used in conjunction with or in lieu of large presentation screens. Now, with Event Journal, the choice is yours. If you would like to learn more about this elegant event technology, click here.
Unveiling Event Journal’s sexy, new platform
Event Journal’s new EJ:17 platform has launched and, yes, we said sexy! Think of it as Event Journal’s same great product — with an extreme makeover. While EJ:17 will officially roll out in the new year, just like a new car, it’s being pre-released for December events.Â Some of its new features include:
- Sleek, responsive design
- Improved social media interaction
- Full screen splash page
- Customizable “Enter Site” button
- Top and left Navigation options
- Upgraded settings for sponsor recognition tiles
- Enhanced ad gallery featuring larger ads
- Expanded photo gallery and sharing features
- New font varieties
We know clients and supporters alike will love the new framework, especially when viewing the websites on mobile devices. Take a look!Â View sample website
6 facts you should learn about your fundraising event attendees
Guest Blogger Sarah Tedesco, Executive VP, DonorSearch
Maybe the big day of your fundraising event is just around the corner. Maybe it just wrapped up and you’re cleaning up decorations. Maybe you just formed a committee and are months away.
Whatever stage of fundraising event coordination you’re in, it’s never the wrong time to think about the role prospect screening can play.
What’s prospect screening? Prospect screening, or research, is the process through which an organization studies data on its donors and potential donors to gauge their giving capacity.
Throughout this process, nonprofits learn main facts that help them determine a prospect’s:
- Warmth toward their organization
- Ability to give a gift
Both of which are the key to understanding what makes a donor tick. Once a nonprofit has that information, they can leverage it to design the most effective solicitation strategy possible.
Since your fundraising event attendees are all either established donors or prospective hopefuls, itâs critical that your team finds the time to screen your guest lists.
No matter the timing, as you begin your research, there are some important facts to look out for in your search. They include the following categories:
1. Contact Information and Basic Personal Details
2. Past Giving History
3. Philanthropic Involvement
4. Professional Connections
5. Predicted Giving Level
6. Wealth Markers
From these knowledge categories, youâll be able to build out robust donor profiles and solicit donations from your event attendees in no time.
Just like donor engagement should occur before during and after an event, prospect research can have a role in all three phases:
- Before: To decide whom to invite.
- During: To decide which attendees warrant extra attention.
- After: To decide the best plans for follow up and stewardship.
To learn more, please click HERE to order your FREE 8-page white paper, written by Sarah Tedesco, Executive Vice President of DonorSearch. It is filled with useful information to help you get the most out of your organization’s next event.