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How Well Do You Know Your Event Tech Supplier?

Section: Blog

With a proliferation of event technology suppliers cropping up every year, it is important for organizations to know who they’re working with. A recent article in EventMB provides “6 Questions to Challenge Your Event Tech Supplier.”

Questions include:

  • How long have they worked in the industry?
  • How do they work and what will your relationship look like?
  • Ask about interactions with other technology you may be employing – you need everything to work together!
  • What support will you have at the event?
  • What client partnerships are they most proud of and why?
  • How do they measure success?

Event Journal Inc. pioneered the e-journal 14 years ago — so we are far from newcomers to the world of event tech. During this time, we have improved and perfected our systems and continue to do so, constantly reinvesting in our services so they can be the best they can be. This has yielded a proven track record of success with some of the largest nonprofits around. Give us a call and ask us the above questions and more!

To read this article in its entirety, click here.


5 Tips for Successful Journal Ad Sales

Section: Blog

To many event fundraisers, selling journal ads is the least of their concerns. With sponsors to bring on board and a roomful of tables to fill, ads are listed at the bottom of the sponsor sheet and the hope is they’ll sell. This passive approach can leave money on the table and journal books on the floor. Here are some ideas as to how to use your journal as a tool to raise more at your next event:

1. Set an Ad Sales Strategy: Who is your target? Is it single ticket purchasers? People who can’t attend the event? You know to some extent who will not be a sponsor; how can you pitch them on a corporate or congratulatory ad instead?

2. Tout your Audience: Tell prospective ad buyers who they will reach. How many people in the room? Who beyond the room? Which demographics? How will you explain the benefits of the journal?

3. Package It Up: For ticket buyers who are not sponsors, why not give an incentive to also buy an ad? This is an up-sell and, chances are, they otherwise would have stopped with the ticket purchase.

4. Make it Different: An online journal gives more exposure and promotion to your event. It expands sales possibilities, especially to those not attending who can easily view their ad on a computer or mobile device.

5. Lose the Snooze: Terms like “journal,” and “program book” evoke little to no excitement or interest. Re-brand! Use your creativity to put a new spin on an old and tired format. Think outside the book!

Music to Our Ears…

Section: Blog

The response from the development team at Education Through Music on their recent Children’s Benefit Gala was music to our ears. This is why we do what we do!

Dear EJ team,

Our Gala was last night, and it was a beautiful and successful evening!

Thanks to the entire EJ team for a flawless presentation. The fact that there were no paper journals scattered on the floor was a sight to behold!

Bill was a lovely person to work with; I don’t believe he ever said not to any request I had… and in event planning, things can change on a dime and requests are aplenty! His ease and graciousness was a welcome respite when we spoke, and I am grateful to him for his generosity of spirit and flexibility.

Again, my deepest thanks for a fantastic job. I have already recommended Event Journal far and wide!

All My Best,

Susan Brecker
Events Planner
Education Through Music

EJ Partners with Generosity Series on Multi-Charity 5K Run / Walk

Section: Blog

Looking for a sure-fire event that raises funds without the work? Introducing Generosity Long Island: a multi-charity 5k run/walk in Eisenhower Park

Generosity Series – a producer of successful 5K run/walks throughout the tri-state area – is coming to Long Island! Event Journal, Inc. is proud to co-sponsor this exciting, first-time event, taking place on Sunday, November 6.

Generosity Series enables small- to medium-sized nonprofits to harness the power of peer-to-peer fundraising, without the typical hassle and expense. Generosity Series has already raised over $1.5 million for its charity partners – yielding an average $450 net per participant! They produce a turnkey event featuring expert consulting, specialized peer-to-peer fundraising software, customized event gear and “day of” event management.

Check out this video of their Generosity NYC 5K Run/Walk.

Please attend our info session to see if this opportunity is right for your organization:


American Kidney Fund
Wednesday, July 13, 2016 at 8:00 am
145 Pinelawn Road, Suite 320N, Melville

Light breakfast will be served.

Please Click HERE to register for the Info Session

People You Should Know: Holly Alexander, eventoozi Founder / Official Datekeeper of Fundraising Events

Section: Blog

How many times has it happened? Your nonprofit puts together a spectacular event only to find out there’s another fundraiser set for the same day, in the same area, targeted to a similar audience. The fundraising landscape is crowded with worthy causes — all competing for donations, visibility and, increasingly, for calendar space. A scheduling conflict that forces two charitable events to vie against one another for guests, revenue, and resources can spell disaster for both organizations.  And that’s a waste of time, effort, and money.

Enter Holly Alexander and her new service As a nonprofit consultant, Holly saw the need for one centralized calendar to which all nonprofits could refer before selecting an event date. Once a conflict-free date is chosen, organizations can digitally “save the date” by listing their event, as well as search for the high-quality service providers they need to host a successful fundraiser. Holly’s idea is now a reality in eventoozi, an online searchable, geo-targeted database for all nonprofit events nationwide – from 5K community runs to 500-guest galas.

eventoozi is free to any registered 501(c)(3). In fact, it’s better than free. To prove their commitment to the nonprofit sector, 10% of eventoozi’s annual profits will be allocated to the eventoozi Dividend Fund.  Each year, any organization registered with eventoozi is eligible to apply for a grant.

So check out eventoozi and register your organization’s events. THIS is why you should know Holly Alexander.

Why Nonprofits Should Use LinkedIn

Section: Blog

Tech company Communityforce recently published an article on the topic “LinkedIn as it related to nonprofit organizations.” LinkedIn is the world’s largest professional networking platform. Over 200 countries and territories are represented. This is an incredibly vast resource of knowledge and opportunity that nonprofits must tap into. Currently over 100,000 charitable institutions are present on LinkedIn’s nonprofit platform.

Much like Facebook and Twitter, LinkedIn is an excellent site for re-posting and promoting causes and events. Whether it’s donors, volunteers or staff, those connected to a nonprofit through LinkedIn can share the charity’s information with their own connections, broadening the scope of visibility exponentially.

Plus, nonprofits can use LinkedIn much in the same way that any other industry does: recruitment. It’s a great tool for researching potential board members, volunteers or staff members based on common interests, skills and connections. As the site is meant for users to promote their experience and expertise, it’s much easier for charities to verify employment history and reliability for candidates present on LinkedIn.

Read the article in its entirety here. You can also view a video on the subject. And here is yet another great article on the topic, published The Fundraising Authority.

How to Beat Your Event Competition

Section: Blog

A recent article on EventMB highlights methods to stay on top of event planning trends. The article stresses that event planners should think strategically and brainstorm ways to grow and improve events. Take ideas from past events that had merit, and tweak them to achieve their full potential at future events. The goal should always be more engagement with attendees.

One idea we particularly agree with here at Event Journal is blending digital with physical. Event Journal achieves this via our integrated online journal and digital presentation at the event. We help our clients engage more supporters for longer periods of time versus, traditional methods of communicating – and add more value to these sponsorships. Read this article in its entirety at EventMB.


People You Should Know: Pete Miragliotta of MASST Associates, LLC, Champion of NPO Integrity

Section: Blog

Nonprofits are coming under greater scrutiny than ever before. Gone are the days of blind trust by potential donors. In fact, according to a survey by The Able Altruist, 66% of donors reported that the absence of a charity rating seal on a nonprofit’s website would influence them not to donate. And who can blame them, with news of misappropriation of funds by several large nonprofits grabbing recent headlines.

Blatant fraud aside, which is certainly not the norm, there are obvious differences in how charities allocate their funds. This affects their image in the public eye –and means nonprofits need to be vigilant as to how they appear on charity monitoring services such as Charity Navigator, Charity Watch, BBB Wise Giving Alliance, and GreatNonprofits.

Enter Pete Miragliotta of MASST Associates LLC., a consultancy dedicated to helping nonprofit organizations (NPO’s) achieve their strategic and fundraising goals. MASST offers proprietary Charity Watchdog Review services that help NPO’s understand how their financial support may be impacted by the charity rating agencies. “Many NPO leaders are surprised to learn they can actively improve their rating profile, a relatively easy, painless and inexpensive experience which, by extension, improves their fundraising potential,” says Miragliotta.

MASST analyzes the client’s own website for specific elements that savvy donors may be looking for. MASST also reviews the charity’s presence on premier charity rating websites and provides the client with a detailed report highlighting areas for improvement and a road map for successful implementation. THIS is why you need to know Pete Miragliotta.

Jane Jacobs – The Woman Who Saved Greenwich Village

Section: Blog

As a certified Woman Business Enterprise (WBE), we enjoy celebrating amazing women. Especially those who share our pioneering spirit. Meet Jane Jacobs, a pioneer in urban planning and an activist who championed new, community-based approaches to planning for over 40 years. She would have turned 100 this month. Her article, Downtown is for People, published by Fortune magazine in 1958, earned her a grant from the Rockefeller Foundation to write her ground breaking book on urban planning in 1961 entitled The Death and Life of Great American Cities. It became one of the most influential writings about the inner workings and failings of cities, inspiring generations of urban planners and activists.  Jacobs is credited with “saving” Greenwich Village because her grass roots activism resulted in the eventual cancellation of the Lower Manhattan Expressway, which would have passed directly through SoHo and Little Italy. Her efforts to stop downtown expressways and protect local neighborhoods helped end then Parks Commissioner Robert Moses’s reign of power in New York City. Like many pioneers, Jacobs was widely criticized since she had no professional training in urban planning. She relied on her observations and common sense to show why certain places work, and what can be done to improve those that do not. The next time you are in Greenwich Village, or any other community based urban area, take a moment to remember Jane Jacobs. To learn more about Jacobs, you can listen to this Bowery Boys podcast, which we found fascinating.

The Golden Age of Philanthropy

Section: Blog

Founded by Warren Buffet and Bill and Melinda Gates, the The Giving Pledge is a commitment by the world’s wealthiest individuals and families to dedicate the majority of their wealth to philanthropy. There are only two requirements to join The Giving Pledge, you must agree to give away at least 50% of your wealth in your lifetime or upon death and you must write a letter explaining why you joined the pledge. You can see who the members are and read their letters here. There are now 115 members between the ages of 27 and 98. What is the total amount of charitable contributions for The Giving Pledge to date? Over half a trillion dollars. Most of the members are entrepreneurs, which makes one wonder why they would give away the vast majority of their wealth when they worked so hard to earn it. “Incremental wealth – the process of adding to existing wealth — has no real utility to an individual, but it has incredible utility to others,” said Warren Buffett during the 60 Minutes broadcast on March 27th. (Watch here.) Sara Blakely, the founder of Spanx, is a member of The Giving Pledge. She explained that most members made their money by being bold. Indeed, Sara started Spanx with an initial $5,000 investment. She wants her philanthropic work to be bold as well. These widely successful entrepreneurs have found that giving is not always easy. Bill Gates explained, “It doesn’t matter how effective a vaccine is, if it isn’t packaged and administered effectively.” It was noted in the piece that the Gates Foundation is close to eradicating polio in the world. Let us hope we are indeed living in the “Golden Age of Philanthropy”.