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Millennials: When it comes to event planning, are they really SO different?

Section: Blog

This week, we are highlighting an article from EventMB that “cuts to the the chase” regarding millennials. Spoiler Alert: They are not so different from any other type of event attendee! Instead of looking at what separates the generations, let’s look at what unites us and plan events that are meaningful … to everyone.

While millennials want to feel involved and use more technology — it’s not just millennials, it’s all of us. In this technological age, we have all evolved. The use of tech and the constant exchange on social networks is making us smarter and giving us access to information like never before. So, the way attendees experience events has shifted, regardless of gender, age, race, religion or political views.

In order to stay relevant, technology needs to be integrated into your event structure and, in today’s marketplace, there are lots of opportunities to do. So embrace event technology and use it to your advantage. Read this story in its entirety at EventMB.

How to Effectively Utilize Event Volunteers

Section: Blog

Stressing about an upcoming event? Enlisting help from volunteers can take some weight off your shoulders. They already have a passion for your mission, and they are willing to work for you – for free! But what types of duties are the “right” ones to offload? We share some suggestions from Winspire’s Ian Lauth:

1.    Auction Item Procurement: Let volunteers be your eyes and ears for securing unique and exciting items. Chances are, they have some connections!

2.    Event Check-In: Greeting guests is a significant responsibility for only the most excited volunteers. Train with them pre-event so they know the process inside and out, as well as who the VIP attendees are.

3.    Auction Assistance: During a silent auction it’s incredibly helpful to have someone on hand to answer questions and to ensure the item tables are kept neat. For a live auction, spotters throughout the audience can help the auctioneer see / hear bids and collect money or signatures.

4.    Event Clean-Up / Follow-Up: Plan in advance for volunteers who can stay behind to help break down, and others who can come to the office post-event to help you send thank you’s.

Read this article in its entirety on Winspire.

Earn Loyal Event Attendees in Five Easy Steps

Section: Blog

You’ve spent all your efforts planning the event, making sure everything is prepared and ready to go. But one thing you may not have considered yet is next year’s event! The best time to engage your attendees to return the following year is at this year’s event. Here are five ways to rally the masses to attend year after year, from Event MB:

1.    Provide top-notch customer service: From the moment attendees begin traveling to your event make sure attendees feel well informed and appreciated. A smooth event makes your attendees feel welcomed and at home.

2.    Keep it fresh: The theme and the speakers of your events should be varied. This will keep your attendees anticipating and make them excited to return. Do a survey and follow-through on changes to show you value their feedback.

3.    Provide Incentives for Repeat Attendance: Offer a discount code or special rates for signing up early for next year’s event. Give returning attendees a special name tag, which will welcome discussion of how great your event has been time and time again.

4.    Engagement, engagement, engagement: The event isn’t about you and it isn’t about your speakers. It’s all about your attendees. Be creative thinking of ways to boost involvement and opportunities for your guests to get to know one another, as well as the speakers. Use phones and screens in the venue to your benefit by hosting polls, scavenger hunts and social walls. These can be used during the presentations and throughout the event.

5.    Be your attendees’ biggest fan: No one is a better spokesperson and advocate of your events than your attendees. If you can make them feel ownership over the event, they’ll want to invite all their friends.

Click here to view this article in its entirety.


How Well Do You Know Your Event Tech Supplier?

Section: Blog

With a proliferation of event technology suppliers cropping up every year, it is important for organizations to know who they’re working with. A recent article in EventMB provides “6 Questions to Challenge Your Event Tech Supplier.”

Questions include:

  • How long have they worked in the industry?
  • How do they work and what will your relationship look like?
  • Ask about interactions with other technology you may be employing – you need everything to work together!
  • What support will you have at the event?
  • What client partnerships are they most proud of and why?
  • How do they measure success?

Event Journal Inc. pioneered the e-journal 14 years ago — so we are far from newcomers to the world of event tech. During this time, we have improved and perfected our systems and continue to do so, constantly reinvesting in our services so they can be the best they can be. This has yielded a proven track record of success with some of the largest nonprofits around. Give us a call and ask us the above questions and more!

To read this article in its entirety, click here.


5 Tips for Successful Journal Ad Sales

Section: Blog

To many event fundraisers, selling journal ads is the least of their concerns. With sponsors to bring on board and a roomful of tables to fill, ads are listed at the bottom of the sponsor sheet and the hope is they’ll sell. This passive approach can leave money on the table and journal books on the floor. Here are some ideas as to how to use your journal as a tool to raise more at your next event:

1. Set an Ad Sales Strategy: Who is your target? Is it single ticket purchasers? People who can’t attend the event? You know to some extent who will not be a sponsor; how can you pitch them on a corporate or congratulatory ad instead?

2. Tout your Audience: Tell prospective ad buyers who they will reach. How many people in the room? Who beyond the room? Which demographics? How will you explain the benefits of the journal?

3. Package It Up: For ticket buyers who are not sponsors, why not give an incentive to also buy an ad? This is an up-sell and, chances are, they otherwise would have stopped with the ticket purchase.

4. Make it Different: An online journal gives more exposure and promotion to your event. It expands sales possibilities, especially to those not attending who can easily view their ad on a computer or mobile device.

5. Lose the Snooze: Terms like “journal,” and “program book” evoke little to no excitement or interest. Re-brand! Use your creativity to put a new spin on an old and tired format. Think outside the book!

Music to Our Ears…

Section: Blog

The response from the development team at Education Through Music on their recent Children’s Benefit Gala was music to our ears. This is why we do what we do!

Dear EJ team,

Our Gala was last night, and it was a beautiful and successful evening!

Thanks to the entire EJ team for a flawless presentation. The fact that there were no paper journals scattered on the floor was a sight to behold!

Bill was a lovely person to work with; I don’t believe he ever said not to any request I had… and in event planning, things can change on a dime and requests are aplenty! His ease and graciousness was a welcome respite when we spoke, and I am grateful to him for his generosity of spirit and flexibility.

Again, my deepest thanks for a fantastic job. I have already recommended Event Journal far and wide!

All My Best,

Susan Brecker
Events Planner
Education Through Music

EJ Partners with Generosity Series on Multi-Charity 5K Run / Walk

Section: Blog

Looking for a sure-fire event that raises funds without the work? Introducing Generosity Long Island: a multi-charity 5k run/walk in Eisenhower Park

Generosity Series – a producer of successful 5K run/walks throughout the tri-state area – is coming to Long Island! Event Journal, Inc. is proud to co-sponsor this exciting, first-time event, taking place on Sunday, November 6.

Generosity Series enables small- to medium-sized nonprofits to harness the power of peer-to-peer fundraising, without the typical hassle and expense. Generosity Series has already raised over $1.5 million for its charity partners – yielding an average $450 net per participant! They produce a turnkey event featuring expert consulting, specialized peer-to-peer fundraising software, customized event gear and “day of” event management.

Check out this video of their Generosity NYC 5K Run/Walk.

Please attend our info session to see if this opportunity is right for your organization:


American Kidney Fund
Wednesday, July 13, 2016 at 8:00 am
145 Pinelawn Road, Suite 320N, Melville

Light breakfast will be served.

Please Click HERE to register for the Info Session

People You Should Know: Holly Alexander, eventoozi Founder / Official Datekeeper of Fundraising Events

Section: Blog

How many times has it happened? Your nonprofit puts together a spectacular event only to find out there’s another fundraiser set for the same day, in the same area, targeted to a similar audience. The fundraising landscape is crowded with worthy causes — all competing for donations, visibility and, increasingly, for calendar space. A scheduling conflict that forces two charitable events to vie against one another for guests, revenue, and resources can spell disaster for both organizations.  And that’s a waste of time, effort, and money.

Enter Holly Alexander and her new service As a nonprofit consultant, Holly saw the need for one centralized calendar to which all nonprofits could refer before selecting an event date. Once a conflict-free date is chosen, organizations can digitally “save the date” by listing their event, as well as search for the high-quality service providers they need to host a successful fundraiser. Holly’s idea is now a reality in eventoozi, an online searchable, geo-targeted database for all nonprofit events nationwide – from 5K community runs to 500-guest galas.

eventoozi is free to any registered 501(c)(3). In fact, it’s better than free. To prove their commitment to the nonprofit sector, 10% of eventoozi’s annual profits will be allocated to the eventoozi Dividend Fund.  Each year, any organization registered with eventoozi is eligible to apply for a grant.

So check out eventoozi and register your organization’s events. THIS is why you should know Holly Alexander.

Why Nonprofits Should Use LinkedIn

Section: Blog

Tech company Communityforce recently published an article on the topic “LinkedIn as it related to nonprofit organizations.” LinkedIn is the world’s largest professional networking platform. Over 200 countries and territories are represented. This is an incredibly vast resource of knowledge and opportunity that nonprofits must tap into. Currently over 100,000 charitable institutions are present on LinkedIn’s nonprofit platform.

Much like Facebook and Twitter, LinkedIn is an excellent site for re-posting and promoting causes and events. Whether it’s donors, volunteers or staff, those connected to a nonprofit through LinkedIn can share the charity’s information with their own connections, broadening the scope of visibility exponentially.

Plus, nonprofits can use LinkedIn much in the same way that any other industry does: recruitment. It’s a great tool for researching potential board members, volunteers or staff members based on common interests, skills and connections. As the site is meant for users to promote their experience and expertise, it’s much easier for charities to verify employment history and reliability for candidates present on LinkedIn.

Read the article in its entirety here. You can also view a video on the subject. And here is yet another great article on the topic, published The Fundraising Authority.

How to Beat Your Event Competition

Section: Blog

A recent article on EventMB highlights methods to stay on top of event planning trends. The article stresses that event planners should think strategically and brainstorm ways to grow and improve events. Take ideas from past events that had merit, and tweak them to achieve their full potential at future events. The goal should always be more engagement with attendees.

One idea we particularly agree with here at Event Journal is blending digital with physical. Event Journal achieves this via our integrated online journal and digital presentation at the event. We help our clients engage more supporters for longer periods of time versus, traditional methods of communicating – and add more value to these sponsorships. Read this article in its entirety at EventMB.