Event Websites: Six Major Trends
by Karen Perry-Weinstat
While the basic human interactions and emotions behind fundraising events haven’t changed, the way in which organizations promote events has changed a lot. Event MB shares six cutting edge trends in event websites:
Customized – not Custom
Many companies are able to customize solutions for much less, and still provide a robust, end product with which to promote your organization’s event.
Mobile-friendly is not enough. In this day and age, event website should be mobile responsive. This means, regardless of the device it’s viewed on, the website will look and act the same.
Heavily Optimized for Search Engines
This is where expertise comes in. When someone searches your event online, you want your event website to pop right up in the top first or second spot. Doing this means the site must be, written, built and tagged in the right way to be SEO-friendly and able to communicate with the major search engines.
Emphasis on Design
Event websites can look beautiful, too! Your website should be top notch in both form and function – and should not be limited to a single page. A robust event website should hype your event, touting your venue, honorees and event program.
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