Five Fundraising Trends
by Karen Perry-Weinstat
The winds of change keep fundraising landscapes on the move. Knowing the trends will help you stay one foot ahead. These are the top 5 Fundraising Trends, according to Arjuna Solutions.
1. Online payments are on the rise: Blackbaud’s 2014 Charitable Giving Report and M+R’s 2015 Benchmark Study both found increases of about 10% from 2013-2014. Keep in mind transaction fees when choosing services, but users are keen to donate when it’s both easier and faster. Event Journal operates on a fee-for-service model and, as such, does not charge transaction fees.
2. Millennial donors are a different breed: While they’re donating less, they’re still donating. And your best bet to getting them invested is to engage them. Embrace ambitious and bold goals, focus on emotional and compelling stories (that are easy to share) and use predicted ask amounts.
3. Digital is the new frontier: Your website needs to be professional, mobile-responsive, quick to load and interact with. Equally importantly, Facebook, Twitter, Instagram and other social media pages must be regularly populated with fresh, engaging content. Learn Moreonline engagement continues to grow in importance.
4. Donations 365/24/7: Y
5. Predictive Analytics:
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