I’m having an easier time selling the online journal ads than selling tickets to the event. The business people I’m speaking with understand the value of the ad and we’ve more than doubled our revenue from last year’s event.
Bonnie Sirower, CFRE
Executive Director
Community Blood Services Foundation
Success Stories
Iona College
43rd Annual Trustee Award Dinner Dance
As the Director of Donor Relations & Special Events at Iona College, Keeva Young-Wright had the task of running the 43rd Annual Trustee Award Dinner Dance. She knew that with this event, which drew close to five hundred attendees at the Waldorf - Astoria in New York City, she needed to make an impact, a statement; a change.
With the event drawing closer, Keeva struggled with one of the key components in fundraising efforts; the ad journal. Keeva knew the limitations that print journals presented. The administrative efforts it took her team to produce the print journal was tedious. She needed her staff to focus on the main objective of fundraising. But the time constraints of a print journal hindered that goal. She thought that there must be a better way to generate advertising revenue while giving her sponsors the most out of their investment.
After being introduced to Event Journal, Keeva was quickly intrigued by their product; an online event journal with a groundbreaking, results driven approach. Finally, someone understood the need for a more cost efficient and modern fundraising tool that takes advantage of the latest technologies the Internet had to offer. Keeva knew exactly what she wanted and the Event Journal team was ready to meet all of her expectations.
With the guidance of the Event Journal team, Keeva was able to reach the entire Iona community from alumni to faculty to supporters of the event honoree with a dynamic online journal and eye-catching e-mail blasts. Event Journal also turned heads at the dinner with an attractive slide show of sponsor ads that displayed on a impressive movie screen during the entire event. This really grabbed everyone's attention and made would be sponsors very excited to be involved with next year's event.
The end result was a successful fundraising event which Keeva and her team, along with the help of Event Journal, raised 68% more revenue than the previous year's event, and most importantly made a lasting impression on her audience and organization.