You are viewing the "March 2017" monthly Archives

PCI Compliance Checklist for Nonprofit Organizations

Section: Blog

To protect your nonprofit organization’s bottom line, reputation and the trust of supporters, you need to achieve and maintain PCI compliance for your shopping cart and donation portals. PCI refers to the Payment Card Industry Data Security Standard set by major credit card brands to ensure that organizations do everything in their power to protect supporters’ data security. Failing to meet PCI compliance standards could leave you at a higher risk of a data breach. Also, in the case of a data breach, your organization could face steep fines and the additional financial burdens of a forensics audit and card replacement costs.

If your organization accepts credit cards or stores payment data of any kind and hasn’t yet become PCI compliant, you need to take action right away. You can also process payments through a third party that offers this level of security, such as Event Journal.

This article by Fenella Yin Fang Kam outlines six ways to help achieve PCI compliance to protect your organization from serious financial risks:

  1. Protect Your Data With A Firewall: A firewall adds extra layers of data security and makes your organization less susceptible to a breach. 
  2. Get Secure Payment Technology: Encryption and tokenization break your donors’ data into codes that data thieves are not able to read or translate.
  3. Install Malware Protection And Anti-Virus Software: PCI compliance standards also require malware protection and anti-virus software installed on all of your computers.
  4. Limit Access To Your Payment Data: PCI requirements dictate that you limit access to stored payment data.
  5. Change Your Passwords: While complicated passwords are hard to remember, the added data security they offer makes them worthwhile.
  6. Work With Your Merchant Services Provider: Working with an expert merchant services provider that’s dedicated to your bottom line makes the PCI compliance process easier. 


Check the six items above to start your path to data security success today, and click here to read the article in its entirety.

Promoting your Event on Social Media

Section: Blog

Trying to create a viral buzz for your organization’s next fundraising event? Social media is a powerful tool to gain exposure, when used strategically and effectively. We love this article from Kimberly Reynolds at Social Media Examiner providing “16 Ways to Promote your Event” providing tips to increase awareness, engagement and sales. A few of this tips include:

Use Facebook Ads to Remarket to Prospects: Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket.

Create a Highlight Reel from Previous Events: Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration.

Empower Affiliates, Fans and Attendees with “Shareable” Assets: Make it easy to share your event. Provide a website with branded downloadable resources that fit any platform.

Create One Unified Event Hashtag for Use Across All Social Channels: Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING … every digital image you create, every piece of collateral, your email signature. Also, remember to include the hashtag in all bio pages, since these tend to be widely shared.

Create a Facebook Page: Facebook recently rolled out its new call-to-action button to “bring a business’s most important objective to the forefront of its Facebook presence. Link a “book now” button to your event website.

Add Your Event to Your Email Signature: Have you considered how many emails you send and receive on any given day? Each one of those is an opportunity to spread awareness for your event. Simply add a hyperlink and/or graphic to your signature line.

Please click here to read more tips from the very informative article.