Archive

You are viewing the "June 2018" monthly Archives

Summer Reading (& Writing) for Nonprofit Professionals

Section: Blog

Writing and publishing a book has never been easier, thanks to the upswing in self-publishing, e-books and on-demand printing. Nonprofit organizations are among those reaping the benefits of publishing their own books. Writing a book can help promote your mission in several ways, such as creating shareable content, bringing in new supporters and positioning your organization as a thought leader. To learn more about what a self-published book can do for your organization, review this article on the topic posted by Jay Wilkinson at Firespring.

In the meantime, check out these “summer reading” titles of note:

The Blue Sweater is the story of a woman who left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession — until the day she outgrew it and gave it away to Goodwill. Eleven years later in Africa, she spotted a young boy wearing that very sweater, with her name still on the tag inside. That the sweater had made its trek all the way to Rwanda was ample evidence, she thought, of how we are all connected, how our action — and inaction — touch people every day across the globe, people we may never know or meet.

The Promise of a Pencil chronicles Adam Braun’s journey to find his calling, as each chapter explains one clear step that every person can take to turn their biggest ambitions into reality. Braun began working summers at hedge funds when he was just sixteen years old, sprinting down the path to a successful Wall Street career. But while traveling he met a young boy begging on the streets of India, who after being asked what he wanted most in the world, simply answered, “A pencil.” This small request led to a staggering series of events that took Braun backpacking through dozens of countries before eventually leaving a prestigious job to found Pencils of Promise.

Almost Home tells the stories of six remarkable young people from across the United States and Canada as they confront life alone on the streets. Each eventually finds his or her way to Covenant House, the largest charity serving homeless and runaway youth in North America. From the son of a crack addict who fights his own descent into drug addiction to a teen mother reaching for a new life, their stories veer between devastating and inspiring as they each struggle to find a place called home. This book includes a foreword by Newark Mayor Cory Booker.

The House on Henry Street is part of the history of New York City, as well as a key moment in the growth of social work in the United States. It is integrally related to the story of progressivism and social reform. Although the book’s style is simple, it tells a complex story, both of one woman’s indomitable nature, and of a special institution in a particular neighborhood of New York City. “The House on Henry Street “reflects the spirit of an optimistic era in which actors were part of larger social and political changes. It is also a history that moves easily from the personal, through the community, and finally to the national levels of American government. Professionals in the fields of volunteerism and philanthropy, women’s studies & social welfare will find this absorbing.

It Takes a Dream is the story of Hadassah, beginning in the early days of the twentieth century, when the Jewish population of Jerusalem was enduring very difficult living conditions, and suffering disease and hardship. It was in this setting that the renowned and beloved founder of Hadassah, Henrietta Szold, became inspired to help improve the lives and health of Jerusalem’s citizens. Spanning two centuries, reaching virtually every corner of the globe, the epic story of the Hadassah organization is the inspiring and fascinating history of generations of determined women who worked to heal, enlighten, educate and save lives.

Event Sponsors Seek a Meaningful Connection

Section: Blog

As a representative of a nonprofit organization seeking corporate event sponsors, you are in the unique position to serve as a matchmaker. You have something corporations want — a loyal, engaged community with a passion for what you do. Corporations seek to engender goodwill by supporting organizations with relevant social missions. In doing so, they care about being seen by as many of the right people as possible. Your job is to entice these corporations your way.

This means you should only approach corporations that are truly a good fit for your event. You need to do your homework! Sending email blasts like shotgun pellets to large lists of companies not only doesn’t work, but it dilutes the sanctity of the trust that you need to foster with your supporters and constituents. In safeguarding that sanctity, you make selecting your organization for sponsorship all-the-more attractive.

As a result of your research, it is important to approach decision makers with a unique idea that was developed just for them. You should be familiar with the corporation’s goals and initiatives and be able to demonstrate how your concept will benefit them. Arm yourself with information (including past attendance and donor demographics) that draw a clear picture of your supporters. Remember, you are the gatekeeper to a community that is the ideal target market for this well-aligned corporate partner. Be ready, willing and able to clearly demonstrate that this is a win-win scenario.

It is said that “people give to people,” meaning the influence of board members and honorees is critical in securing sponsors. Your job is follow their “ask” with a compelling story and a proposed sponsorship package tweaked to the needs of each prospect. The right match will create a charge, and that positive energy that will shine through when you speak to corporate decision-makers.

In order to make the right “match,” you must always make sure the trust you have developed with supporters and constituents remains paramount throughout this process. For example, you have a responsibility to align only with those corporations that share your ideals.   By becoming a sponsor, a corporation is admitted into your organization’s “inner-circle” and you are the conduit of extending that trust to them.

At the end of the day, corporations are seeking to connect and to differentiate themselves from competitors. As a matchmaker, you hold the key to this golden opportunity that will lead to your ultimate goal: advancing your organization’s mission.

JCRC of Greater Washington: ejRemote

Section: Testimonial

First of all, thank you all SO MUCH for all that you have been doing.  I have to say that I am so impressed with what you have produced.  You have turned a collection of random ads into a beautiful  presentation, thereby making us look good! The  Event Journal team has been absolutely a pleasure to work with. I am sure the 2018 gala and the digital ad book, will be a huge success!

Julie Greenwald
Executive/Program Associate
The Jewish Community Relations Council of Greater Washington