Promoting your Event on Social Media


by Karen Perry-Weinstat

Trying to create a viral buzz for your organization’s next fundraising event? Social media is a powerful tool to gain exposure, when used strategically and effectively. We love this article from Kimberly Reynolds at Social Media Examiner providing “16 Ways to Promote your Event” providing tips to increase awareness, engagement and sales. A few of this tips include:

Use Facebook Ads to Remarket to Prospects: Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket.

Create a Highlight Reel from Previous Events: Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration.

Empower Affiliates, Fans and Attendees with “Shareable” Assets: Make it easy to share your event. Provide a website with branded downloadable resources that fit any platform.

Create One Unified Event Hashtag for Use Across All Social Channels: Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING … every digital image you create, every piece of collateral, your email signature. Also, remember to include the hashtag in all bio pages, since these tend to be widely shared.

Create One Unified Event Hashtag for Use Across All Social Channels: Facebook recently rolled out its new call-to-action button to “bring a business’s most important objective to the forefront of its Facebook presence. Link a “book now” button to your event website.

Add Your Event to Your Email Signature: Have you considered how many emails you send and receive on any given day? Each one of those is an opportunity to spread awareness for your event. Simply add a hyperlink and/or graphic to your signature line.

Please click here to read more tips from the very informative article.

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