Blog

Event Planning Lessons Gleaned from the Oscars

Feb
26

by Karen Perry-Weinstat

The Academy Awards ceremony is back this Sunday and is celebrating its 90th anniversary. If the ceremony is anything like last year, we are in for lots of excitement. Remember last year’s major mix up, with presenters Warren Beatty and Faye Dunaway announcing the wrong winner for Best Picture? While it made for great television, […]

Does your ad journal tell a story?

Feb
2

by Karen Perry-Weinstat

Ad journal … obligatory collection of typed out messages or unique opportunity to tell your story? If your organization is like many, you are thinking of the ad journal in the former sense and thereby doing a disservice — both to your organization and your supporters — by not aligning journal ads to your mission. […]

Fundraising Events: What’s your story?

Jan
17

by Karen Perry-Weinstat

Stories allow users to capture brief moments by way of photos or short videos and easily share those experiences with other social media users.This has become the “new normal” in social media and can be used to your advantage in promoting your next fundraising event. Little did Snapchat’s founders know this when creating the photo […]