Blog

Treating Event Sponsors as Major Gifts Prospects

Sep
20

by Karen Perry-Weinstat

Do you treat event sponsors like one night stands? Many organizations are guilty of this practice and it can make an individual or business feel used, undervalued and less than invested in your organization’s success. Icema Gibbs, Director or Corporate Social Responsibility at JetBlue, said at a recent AFP event, “I gave a large donation […]

Summer Reading (& Writing) for Nonprofit Professionals

Jun
21

by Karen Perry-Weinstat

Writing and publishing a book has never been easier, thanks to the upswing in self-publishing, e-books and on-demand printing. Nonprofit organizations are among those reaping the benefits of publishing their own books. Writing a book can help promote your mission in several ways, such as creating shareable content, bringing in new supporters and positioning your […]

Event Sponsors Seek a Meaningful Connection

Jun
21

by Karen Perry-Weinstat

As a representative of a nonprofit organization seeking corporate event sponsors, you are in the unique position to serve as a matchmaker. You have something corporations want — a loyal, engaged community with a passion for what you do. Corporations seek to engender goodwill by supporting organizations with relevant social missions. In doing so, they care about being seen by as […]