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7 Best Tips for Event Speakers
Springtime equals fundraising events time, and with events comes event speakers. If you have been picked as âthe chosen oneâ then you know you must give a speech that inspires people to give to your organization. Shorter is sweeter and Lori Jacobwith of LoriJacobwith.com believes that under seven minutes is best to keep your audienceâs attention. She also wholeheartedly believes that one must be authentic to be believable and inspiring. Donât just talk about what you think donors want to hear, speak from your heart and not directly from a piece of paper. As she notes, âYou can have a fabulous outline but if you are not authentic and you read from a script with your head down. . . youâll have wasted an opportunity to generate support.â
To help all of you out, Lori has come up with her seven best practices for event speakers that lead to success and inspiration:
- Gain audience attention & interest
- Establish your own credibility & approachability
- Share three main concepts
- Make it easy to follow along
- Transitions are key
- General guidelines for inserting stories/impact examples
- My biggest pet peeve: Do not use the phrase âIn closingâŚâ
To read how best to incorporate her seven best practices, check out her a
Seven Best Practices for Fundraising Event Speakers by Lori Jacobwith via LoriJaconwith.com
Why Nonprofits Should Market Like Big Brands
Do you spend a lot of time talking about your organization and your work and less about your donors needs? If so, itâs time to start thinking about changing your fundraising strategy. Angie Moore of Eleventy marketing Group explains that in fundraising, it is all about the âdonors, members and volunteers and how they are changing, especially the changes by brands much, much bigger than nonprofitsâ. Marketing has changed the way consumers purchase and donate. They react much more to outward-focused marketing, much more than inward-focused marketing tactics. Outward-focused marketing, she explains, âis focused primarily on identifying the needs of the customers and matching the products and services to the consumer needâ. Donors have been trained to react to outward-focused marketing as determined long ago by big brands.
So how does this affect nonprofits and their fundraising tactics? Nonprofits now need to review their marketing and fundraising strategies and determine if they are focusing the majority of their efforts on themselves. Think about what your donors needs and expectations are, and spend less time talking about yourself and your organization. Donât spend time solely âpresenting yourselfâ to donors but instead think about what your donors want you to be for them. If you start to focus less on yourself and more on your donors, youâll see the positive changes in the support and engagement from your supporters.
To read the entire article by Angie Moore and all of her thoughts on Dr. Susan Raymondâs thought on inward vs. outward marketing click here: Are You Marketing and Raising Funds the Right Way for Todayâs Donors?
To see how Event Journal can help you market like a big brand, view our ejMarketing solution.
Donations Must Grow from Empathy
When asking people to give, we must remember that giving starts with empathy. âThe desire, and ability, to understand and share the feelings of another.â Too often we reward giving, we give someone something in exchange for their gift or donation. However, when you can empathize, you can give, volunteer, care, learnâŚ really make a change. As John Lepp states, we need âempathy first, and giving secondâ. He goes on to tell a story about the time he lost a friend to Leukemia at 14 and how he helped fundraise for the cause. He decided to make some changes to his schoolâs already established annual bike-a-thon and focused less on prizes and more on the actual children with cancer, the feelings evoked by their families, and how he could really connect with donors. The results were outstanding. Donations rose from $2,000 to $14,000 that year. He had transformed the way people cared and donated at his school. His entire story is inspiring and there are some modern takeaways to be learned from how he made such drastic changes that turned into success. As he states:
Maybe the call to action isnât even money â maybe itâs writing cards to cancer patients, maybe itâs singing at a seniorâs home, maybe itâs playing video games with kids in the hospital, maybe itâs planting a tree. It isnât the money that matters â itâs the desire to help. The money will come later.
We always need to ask âwhy am I doing thisâ […] Itâs to create a world where people look outside themselves, and try to understand, help, support and care for one another.
To read the entire story, read John Leppâs inspiring article here: E is for Empathy
The Glass Ceiling in the Nonprofit Sector
A poll, commissioned by The Chronicle of Philanthropy and New York Universityâs George H. Heyman Jr. Center for Philanthropy and Fundraising, found that âNonprofits, especially the largest ones, are missing out on donations from women and hurting their missions by not putting more females in board and leadership jobsâ. The article touches on the idea that the little attention given to women as donors is proving to be a huge mistake. Women tend to be âmuch more loyal donors than men and often better at asking their networks of women for donations and other resourcesâ.Â The below infographic highlights the idea of a âglass ceiling in the nonprofit sectorâ due to the biases against women in nonprofit fundraising.
Read the entire article here: The Lack of Women in Top Roles Hinders Nonprofits, Female Nonprofit Workers Say
Three Ways to Give Your Fundraising Strategy a Digital Edge
Technology has become a way of life and has impacted the way we communicate with each other. Nonprofits now have more means to engage potential donors and supporters and must constantly stay on-trend and reinvent themselves. Technology has changes the way we strategize fundraising and nonprofits must keep up if they want to succeed. So, the challenge now becomes, how do we stay effective but also stay efficient?
Third Sector Today has come up with five ways to âeffectively leverage technology in your fundraising strategyâ. We have picked our top three tips to stay on-trend without spending too much time planning your technology endeavors.
1. Be a Social Media Strategist â Social media is the main gateway to a huge and growing network of potential supporters. Great content will catapult you towards success and âsharingâ is your best bet for transporting your message across the internet. Write blogs, post content to social media channels, participate in LinkedIn conversations. The possibilities are endless and the amount of people you can reach online via social media is tremendous.
2. Enhance Accessibility With a Responsive Website Design â âThe key to tapping into the mobile community can only mean one thing: go mobile.â Making sure your site is mobile compatible will allow for optimal viewing across all smartphones and tablet devices. There is nothing more off-putting than a site that doesnât load properly. Potential donors will give up on your site if they canât maneuver appropriately through the channels.
3. Make Sure Your Fundraising Campaigns are MOBILE â Making sure you designs are âuser-friendlyâ is becoming more and more a necessity and having social media sharing options via mobile is of utmost importance to keep momentum building.
To read about all 5 ways to upgrade your digital fundraising strategy, click here:5 Ways to Give Your Fundraising Strategy an Upgrade
To find out how Event Journal can help you go digital with your next fundraising event, check out our Four Solutions.
AFP International Conference: Top Tips via Tweets
The 2014 Association of Fundraising Professionals International Conference recently wrapped up in San Antonio. With the move towards digital, the attendees were tweeting up a storm and Fired Up Fundraising has compiled the top tweets from the conference and you can view them all here: 39 Provocative Tips From #AFPICON That Will Make You A Smarter Fundraiser in 2014. The below infographic, created by Gail Perry, showcases the top tips from #AFPICON that will make you a better fundraisier in 2014âŚ brought to you in the form of tweets.
AFP International Conference: Top Tips via Tweets
To follow Event Journal and stay up-to-date on all our industry tweets, follow us on Twitter: Event Journal Twitter
5 Stories Every Nonprofit Needs To Be Telling
Weâre sure youâve heard by now that 2014 is the year of nonprofit storytelling. This ânewâ form of content marketing has received a lot of press lately for being an effective way of engaging potential and current donors via social media channels. If youâre having trouble at storytelling or feel uncomfortable talking about yourself, donât be! Itâs important to tell your stories. So, here are 5 stories that you should be telling because sharing the great work you do everyday, is important to your current, and potential donors. Brought to you byÂ J Campbell Social Marketing here are â5 Stories Nonprofits Should Be Telling On Social Mediaâ.
1. Values & Ethics Stories
In these stories you should tell your donors all about the core values and ethics of your organization.. Value stories âwill help people identify with your organizationâ and are one of the main reasons people connect and donate to nonprofits. A great example of value storytelling can be found on the Environmental defense fundâs website.
2. Social Proof Stories
Here is where you tell all about who is helping along side with you and how youâre both making an impact together. Show and tell how these supporters of your organization are making a philanthropic difference in the community. Give credit where credit is due to continue their support of your organization and entice other organizations to help support your cause.
3. Founder Stories
Inspire potential donors with the story of why youâre all here. How did your organization begin? What were the main reasons you wanted to help? Who are these amazing people and what were the initial struggles of getting everything started? Why do they still need support and help to continue their mission? Answers these questions and youâll be âstorytellingâ supporters everything they need to know to make informed decisions.
4. Continuous Improvement Stories
These stories show how your organization is adapting and learning. Explain the twists and turns, the hurdles and maybes the large steps forward or backward. People want to feel connected to all parts of your mission and want to know where and how they can help.
5. Impact Stories
These are the most fun and the most important stories your organization can tell. These are the stories that explain exactly how youâre making the world a better place and why you organization needs to continue its good work. Show how your organization is making an impact and why the world needs still people like you.
Want to see some great examples of nonprofits storytelling these 5 stories? Check out the full article, complete with videos, here: 5 Stories Nonprofits Should Be Telling On Social Media
Want to know how our clients are making a difference? Check out the samples of our clientâs site and the good theyâre doing in the world: Event Journalâs Clients âOUR WORK:
10 Best Practices to Get Your Emails Noticed
Did you know some 122,500,453,020 emails are sent every hour? This incredible stat, brought to us by MarketingProfs, proves just how hard it is to get your emails noticed in a sea of billions of emails. To get seen, and opened, emails must be optimized for the email receiver. Personalization, taking time to crafe subject lines, and the use of punctuation have all become an art that marketers must master. To help with this, Madison Logic has come up with the top ten best email practices to get your emails noticed (and opened!).
Find out the top ten best email practices in the following infographic from Madison Logic:
Find out how Event Journal can create your next special event e-blast and our other e-marketing solutions here: Event Journal Solutions
Spring Clean Your Social Media Accounts
Spring is finally here and with spring comes spring cleaning. This idea usually conjures up ideas of cleaning your house or maybe even detoxing yourself, but this year letâs think about spring cleaning in terms of your nonprofitâs social media platforms. When was the last time you checked to see if you information was up-to-date?Â Social media isnât just about posts and tweets and sharing photos, you also have to focus on routine maintenance. Kelly Wrather over at Search Engine Watch has come up with a complete spring cleaning checklist for your social media platforms.
1. Revisit Goals and Assess Performance â Start with your basic goals and go from there. Did you meet last yearâs goal and have your goals changes over time? Look at your analytic reports and find where your audience is, the demographics, and the performance of different post types.
2. Audit current Accounts â Revive your presence and if you donât put any effort into certain accounts, shut them down. You donât want potential supporters visiting your accounts that you havenât updated in years. People want to see lively nonprofits that are still making a difference.
3. Explore New Options â Have you looked into some of the newer social media platforms yet? visually-driven platforms like Pinterest, Instagram, and Vine are great for displaying photos that tell stories or attention-grabbing artwork. Look beyond Facebook and Twitter and see what other audience you can reach.
4. Make Maintenance Part of the Regular Routine â Now that youâve spring-cleaned your social media accounts, donât wait until next spring again. Spend a few hours, every month or maybe every couple months, to stay up-to-date and make sure youâre making a good, strong impression.
Read the complete article and find out all the spring cleaning tips here: The Complete Social Media Spring Cleaning Checklist
And while youâre spring cleaning your social media, connect with us via our social media buttons too!
Podcast: How to Connect with Older Supporters via Social Media
The âSocial Goodâ audio podcast channel by The Chronicle of Philanthropy gives monthly insight into how âcharities and foundations can more effectively use social-media tools to spread their messages and raise moneyâ. These free podcasts cover a wide variety of topics and host, Allison Fine, gives nonprofits the knowledge to use social media to make a large impact and expand their organizationâs reach.
This month, Alejandra Owens, who handles the social media over at AARP, explains the best approaches to reaching people over age 50 and how nonprofits organization can encourage digital use and increase online platform understanding.
Check out the entire Social Good audio podcast channel by The Chronicle of Philanthropy.