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Event Planning Versus Event Marketing
While you may be an event planning pro, how would you rate yourself in terms of event marketing? Of course, the two are completely intertwined! As you plan your next charity gala, how are you and your staff getting the word out? Here are some tips from Check In Easy.
Be Online â€“ ALL the Time:
Go to Video: Video is a powerful tool with a growing online audience. Create and post videos that build excitement for your event so people are inspired to take action (sign up for more information, buy a ticket, share with a friend).
Revisit Past Successes: It costs far times more money to acquire a new supporter than it does to retain existing one. Invest in courting past guests for your future events. Perhaps there are participants who have “fallen off” over the past year or two. Reach out to those people to find out why and determine if you can re-engage them.
Foster Relationships: Relationships are incredibly important, not only to you but to your guests. Participate in social media groups filled with like-minded professionals, attend events and work the room at industry mixers. Future success may lie in the hands of those you have yet to meet.
Read more on Check In Easy’s blog.
Five Fundraising Trends
The winds of change keep fundraising landscapes on the move. Knowing the trends will help you stay one foot ahead. These are the top 5 Fundraising Trends, according to Arjuna Solutions.
1. Online payments are on the rise: Blackbaudâ€™s 2014 Charitable Giving Report and M+Râ€™s 2015 Benchmark Study both found increases of about 10% from 2013-2014. Keep in mind transaction fees when choosing services, but users are keen to donate when itâ€™s both easier and faster. Event Journal operates on a fee-for-service model and, as such, does not charge transaction fees.
2. Millennial donors are a different breed: While theyâ€™re donating less, theyâ€™re still donating. And your best bet to getting them invested is to engage them. Embrace ambitious and bold goals, focus on emotional and compelling stories (that are easy to share) and use predicted ask amounts.
3. Digital is the new frontier: Your website needs to be professional, mobile-responsive, quick to load and interact with. Equally importantly, Facebook, Twitter, Instagram and other social media pages must be regularly populated with fresh, engaging content. Learn Moreonline engagement continues to grow in importance.
4. Donations 365/24/7: Y
5. Predictive Analytics:
Read this article in its entirety on Arjuna Solutions blog.
Networking Your Way to Sponsorship Connections
Business networking events are happening all around you: morning, noon and night. From industry-protected, lead-generating groups to professional associations for particular fields, to chambers of commerce and executive leadership groups … business people are looking to make connections.
As a representative of a nonprofit, you can offer business people opportunities to serve on boards and committees, building their own resume in the area of community service. Once they connect and become engaged in your mission, their companies — and those of their clients and colleagues — make ideal targets for sponsorships, journal ads and honoree positions for your events.
Here are a few tips for building successful relationships via business networking:
- Donâ€™t be a wallflower: Donâ€™t hang back. Remember, you have something valuable to offer these people â€“ involvement in your cause; a market of constituents to connect with; leadership opportunities and moreâ€¦
- Ask questions: What do people do, both for business and fun? People love to talk about themselves and will often tell you things you can incorporate when itâ€™s your turn to talk about your own position.
- Gauge his or her reaction: Sometimes when you mention your work, a person will respond with a spark of interest. If you see this reaction, dig in and talk more. Ask what brings them to have an interest in this work. Other times, eyes glaze over or dart to where the person can move on to. Politely end that conversation and move on â€“ there are plenty of other fish in the sea!
- Relationship Building Happens outside the meeting: Networking encounters are kind of like speed dates â€¦ you get a sense of whether or not thereâ€™s a connection, but not much more. Real relationship building begins afterward, when you follow up â€“ perhaps with an email expressing that you enjoyed meeting that person and inviting them to meet for breakfast, lunch or coffee for an â€śopportunity call.â€ť Spend an hour or two getting to know that person. Find out what their interests are and how you can start to pull them into a relationship with your organization.
- Itâ€™s not about instant gratification: Networking isnâ€™t about getting something directly out of the people you meet. Itâ€™s about who they know and will tap on your behalf. For each quality relationship you build, you will open the doors to many more connections. With all of those connections and a larger pool of quality committee and board members and honorees, sponsorship commitments will be that much easier to close.
Business publications are the perfect source of calendar listings for a wide variety of networking groups and opportunities. Do your research and check the organizationâ€™s websites, many even have member lists and you can get an idea of the types and sizes of businesses represented. Go to each group at least twice and decide where you feel you can make the most ground for your own style, interests and personality.
Event Journal President Karen Perry-Weinstat to Receive Smart CEO’s 2016 Brava Award
SmartCEO announced that Karen Perry-Weinstat, Event Journal President, will be receiving their 2016 Brava Award. The Brava Awards celebrates the distinguished achievements of 40 of Long Islandâ€™s top women business leaders. This yearâ€™s class collectively generates more than $10.38 billion in annual revenue and employs 8,149 individuals.
â€śBrava winners possess the hallmark qualities of successful leaders â€” vision, passion,compassion, dedication, perseverance. Each winner in this yearâ€™s class exhibits these qualities in all facets of her life, from running her business to tending to her family and donating time and resources to philanthropic initiatives,â€ť says Jaime Nespor-Zawmon, president of SmartCEO. â€śWe are honored to recognize a group of women who are truly making a difference in the world.â€ť
The Long Island Brava Awards ceremony on August 10, 2016, is an expected sell-out event where more than 350 local executives and guests will gather and celebrate their noteworthy achievements. Past Brava winners will also be in attendance to welcome the new class of winners into the Brava community. The event will kick off with a cocktail reception, followed by a video-packed awards ceremony and a final, inspirational toast to the female leaders of Long Island.
See SmartCEO’s website for a complete list of recipients.
Millennials: When it comes to event planning, are they really SO different?
This week, we are highlighting an article from EventMB that “cuts to the the chase” regarding millennials. Spoiler Alert: They are not so different from any other type of event attendee! Instead of looking at what separates the generations, let’s look at what unites us and plan events that are meaningful … to everyone.
While millennials want to feel involved and use more technology — itâ€™s not just millennials, itâ€™s all of us. In this technological age, we have all evolved. The use of tech and the constant exchange on social networks is making us smarter and giving us access to information like never before. So, the way attendees experience events has shifted, regardless of gender, age, race, religion or political views.
In order to stay relevant, technology needs to be integrated into your event structure and, in today’s marketplace, there are lots of opportunities to do. So embrace event technology and use it to your advantage. Read this story in its entirety at EventMB.
How to Effectively Utilize Event Volunteers
Stressing about an upcoming event? Enlisting help from volunteers can take some weight off your shoulders. They already have a passion for your mission, and they are willing to work for you â€“ for free! But what types of duties are the “right” ones to offload? We share some suggestions from Winspire’s Ian Lauth:
1.Â Â Â Auction Item Procurement: Let volunteers be your eyes and ears for securing unique and exciting items. Chances are, they have some connections!
2.Â Â Â Event Check-In: Greeting guests is a significant responsibility for only the most excited volunteers. Train with them pre-event so they know the process inside and out, as well as who the VIP attendees are.
3.Â Â Â Auction Assistance: During a silent auction itâ€™s incredibly helpful to have someone on hand to answer questions and to ensure the item tables are kept neat. For a live auction, spotters throughout the audience can help the auctioneer see / hear bids and collect money or signatures.
4.Â Â Â Event Clean-Up / Follow-Up: Plan in advance for volunteers who can stay behind to help break down, and others who can come to the office post-event to help you send thank youâ€™s.
Read this article in its entirety on Winspire.
Earn Loyal Event Attendees in Five Easy Steps
Youâ€™ve spent all your efforts planning the event, making sure everything is prepared and ready to go. But one thing you may not have considered yet is next yearâ€™s event! The best time to engage your attendees to return the following year is at this yearâ€™s event. Here are five ways to rally the masses to attend year after year, from Event MB:
1.Â Â Â Provide top-notch customer service: From the moment attendees begin traveling to your event make sure attendees feel well informed and appreciated. A smooth event makes your attendees feel welcomed and at home.
2.Â Â Â Keep it fresh: The theme and the speakers of your events should be varied. This will keep your attendees anticipating and make them excited to return. Do a survey and follow-through on changes to show you value their feedback.
3.Â Â Â Provide Incentives for Repeat Attendance: Offer a discount code or special rates for signing up early for next yearâ€™s event. Give returning attendees a special name tag, which will welcome discussion of how great your event has been time and time again.
4.Â Â Â Engagement, engagement, engagement: The event isnâ€™t about you and it isnâ€™t about your speakers. Itâ€™s all about your attendees. Be creative thinking of ways to boost involvement and opportunities for your guests to get to know one another, as well as the speakers. Use phones and screens in the venue to your benefit by hosting polls, scavenger hunts and social walls. These can be used during the presentations and throughout the event.
5.Â Â Â Be your attendeesâ€™ biggest fan: No one is a better spokesperson and advocate of your events than your attendees. If you can make them feel ownership over the event, theyâ€™ll want to invite all their friends.
Click here to view this article in its entirety.
How Well Do You Know Your Event Tech Supplier?
With a proliferation of event technology suppliers cropping up every year, it is important for organizations to know who theyâ€™re working with. A recent article in EventMB provides â€ś6 Questions to Challenge Your Event Tech Supplier.â€ť
- How long have they worked in the industry?
- How do they work and what will your relationship look like?
- Ask about interactions with other technology you may be employing â€“ you need everything to work together!
- What support will you have at the event?
- What client partnerships are they most proud of and why?
- How do they measure success?
Event Journal Inc. pioneered the e-journal 14 years ago — so we are far from newcomers to the world of event tech. During this time, we have improved and perfected our systems and continue to do so, constantly reinvesting in our services so they can be the best they can be. This has yielded a proven track record of success with some of the largest nonprofits around. Give us a call and ask us the above questions and more!
To read this article in its entirety, click here.
5 Tips for Successful Journal Ad Sales
1. Set an Ad Sales Strategy: Who is your target? Is it single ticket purchasers? People who can’t attend the event? You know to some extent who will not be a sponsor; how can you pitch them on a corporate or congratulatory ad instead?
2. Tout your Audience: Tell prospective ad buyers who they will reach. How many people in the room? Who beyond the room? Which demographics? How will you explain the benefits of the journal?
3. Package It Up: For ticket buyers who are not sponsors, why not give an incentive to also buy an ad? This is an up-sell and, chances are, they otherwise would have stopped with the ticket purchase.
4. Make it Different: An online journal gives more exposure and promotion to your event. It expands sales possibilities, especially to those not attending who can easily view their ad on a computer or mobile device.
Music to Our Ears…
The response from the development team at Education Through Music on their recent Children’s Benefit Gala was music to our ears. This is why we do what we do!
Dear EJ team,
Our Gala was last night, and it was a beautiful and successful evening!
Thanks to the entire EJ team for a flawless presentation. The fact that there were no paper journals scattered on the floor was a sight to behold!
Bill was a lovely person to work with; I don’t believe he ever said not to any request I had… and in event planning, things can change on a dime and requests are aplenty! His ease and graciousness was a welcome respite when we spoke, and I am grateful to him for his generosity of spirit and flexibility.
Again, my deepest thanks for a fantastic job. I have already recommended Event Journal far and wide!
All My Best,
Education Through Music