Fundraising Events: What’s your story?


by Karen Perry-Weinstat

Stories allow users to capture brief moments by way of photos or short videos and easily share those experiences with other social media users.This has become the “new normal” in social media and can be used to your advantage in promoting your next fundraising event.

Little did Snapchat’s founders know this when creating the photo app back in 2012. Snapchat ended up changing the way people interact and share photos and videos with their friends — and changed the way people interact with online content. In 2017 everyone else caught on and now “the story” reigns supreme across many of the major social media platforms.

Where special events are concerned, stories are the perfect tool for creating FOMO (fear of missing out). The photos and videos are stitched together in real time by a platform-of-choice to create a chronologically ordered narrative. After 24 hours, the story disappears, never to be seen again, adding to the sense of urgency.

While social media platforms and websites come and go, this particular format seems to have transcended the platform and is becoming a communication standard. How can event professionals put this technology — and this phenomenon — to work for them and encourage event attendees to share the load? Read more at EventMB.

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