How to Beat Your Event Competition


by Karen Perry-Weinstat

A recent article on EventMB highlights methods to stay on top of event planning trends. The article stresses that event planners should think strategically and brainstorm ways to grow and improve events. Take ideas from past events that had merit, and tweak them to achieve their full potential at future events. The goal should always be more engagement with attendees.

One idea we particularly agree with here at Event Journal is blending digital with physical. Event Journal achieves this via our integrated online journal and digital presentation at the event. We help our clients engage more supporters for longer periods of time versus, traditional methods of communicating – and add more value to these sponsorships. Read this article in its entirety at EventMB.


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