Must-Know Implications of Mobile for your Event


by Karen Perry-Weinstat

The number of smartphone and tablet users worldwide is expected to nearly double by 2021, from today’s 3.7 billion to 6.8 billion. If your nonprofit has been dragging its feet in embracing a mobile-first communication and fundraising strategy for event marketing … STOP! It is time to move forward. Heather Mansfield of npENGAGE explains why:

WEB COMMUNICATIONS – By 2021, 90% of Internet traffic will be mobile (Source: Ericsson®). Investing in a responsive event website, such as the sites Event Journal produces, is a necessary expense. The sooner your nonprofit makes the investment, the better.

EMAIL FUNDRAISING – More than 55% of emails are now opened on a mobile device (Source: Litmus®). Your organization must have a mobile-responsive email platform to promote its event. Think large, visually compelling photos and graphics, less text, and “tapable” calls-to-action.

DONATION PAGES – 14% of donations are now made on a mobile device (Source: Blackbaud), and online giving continues to grow every year. It’s guaranteed that your nonprofit is losing online donations if your donation pages are not mobile compatible.

A responsive platform, such as Event Journal, can move your organization’s special event forward in this respect, providing a secure mobile-friendly shopping cart for donations, tickets, tables and journal ad purchases. To read this article in its entirety, please click here.



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