People You Should Know: Pete Miragliotta of MASST Associates, LLC, Champion of NPO Integrity


by Karen Perry-Weinstat

Nonprofits are coming under greater scrutiny than ever before. Gone are the days of blind trust by potential donors. In fact, according to a survey by The Able Altruist, 66% of donors reported that the absence of a charity rating seal on a nonprofit’s website would influence them not to donate. And who can blame them, with news of misappropriation of funds by several large nonprofits grabbing recent headlines.

Blatant fraud aside, which is certainly not the norm, there are obvious differences in how charities allocate their funds. This affects their image in the public eye –and means nonprofits need to be vigilant as to how they appear on charity monitoring services such as Charity Navigator, Charity Watch, BBB Wise Giving Alliance, and GreatNonprofits.

Enter Pete Miragliotta of MASST Associates LLC., a consultancy dedicated to helping nonprofit organizations (NPO’s) achieve their strategic and fundraising goals. MASST offers proprietary Charity Watchdog Review services that help NPO’s understand how their financial support may be impacted by the charity rating agencies. “Many NPO leaders are surprised to learn they can actively improve their rating profile, a relatively easy, painless and inexpensive experience which, by extension, improves their fundraising potential,” says Miragliotta.

MASST analyzes the client’s own website for specific elements that savvy donors may be looking for. MASST also reviews the charity’s presence on premier charity rating websites and provides the client with a detailed report highlighting areas for improvement and a road map for successful implementation. THIS is why you need to know Pete Miragliotta.

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