Putting Donors to Work Can Help You Raise More
by Karen Perry-Weinstat
Does your organization have a major donor who has reached a giving plateau or, even worse, decreased his or her contribution level? Perhaps that’s because you are only asking for money. Investing major donors in your organization — personally, can lead to greater financial investment.
One of the primary mistakes non-profits make is assuming major donors would shy away from volunteering. Joe Garecht of The Fundraising Authority explains that, given the right opportunity, established donors might be thrilled to pitch in. Hands-on experience will lead to a better understanding of your organization’s mission, yielding a deeper connection. This can translate into a greater financial investment. So don’t be afraid to ask for help, and re-ignite your donor’s passion for your work.
Read this article in its entirety at The Fundraising Authority