Tell Your Event Donors You LIKE Them


by Karen Perry-Weinstat

Did you ever have a crush on someone that acted like you didn’t exist?  You’d see them in the hall, your eyes would light up, you’d pause, hoping they’d talk to you, compliment your outfit, ANYTHING. And then … nothing. They’d pass right by you and talk to someone else. Lauren McCarthy describes this scenario in an article on npENGAGE. Except it happened to her with a nonprofit.

After spending much time, money and effort on a peer-to-peer fundraising event, she was ignored by this nonprofit … no email. no mail. nothing. She believed in the mission of this organization and posted about them on social media. She wanted to read updates on their various programs and hear their success stories — but they just kept ignoring her.

After doing some digging, she found out that, as an event participant, her name was suppressed from direct response solicitations. If your organization isn’t soliciting its event donors, you’d better believe that another organization will. One health organization found that approximately 40% of its event sponsors were giving to other organizations, while being suppressed from it own solicitations. Talk about leaving money on the table!

Your donors tell you just how much they like you each time they donate or volunteer their time to your organization. Periodic analysis and data audits are a great way to ensure you’re telling these donors just how much you like them back. Just like in junior high school, if you don’t ask your crush to the school dance, someone else will!

Read this story in its entirety on npENGAGE.


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