Three unexpected strategies to help you raise more at your next fundraising event
by Karen Perry-Weinstat
Annual fundraising events are a staple for most organizations, a tried and true method of reeling in major funds. But planning, staging, and following up on the event can be a major drain on an organization’s staff. Joe Garecht shares three unexpected strategies to help you raise more at your next special event.
1) Use the phone: Yes, you should send out invitations and promote your event online, by email and through newsletters. But the most powerful fundraising tool is the phone. There is nothing quite like reaching out personally. Start with your prospective sponsors, and after you send out a letter, arrange calls and one-on-one meetings. Then move to your prospective event guests – target people who could buy whole tables. Give them a call or go see them at their office.
The Event Journal platform provides social sharing prompts and tools, to help spread the word about your event, in both business and personal spheres.
2) Find supporters who will “own” the event: Your host committee should not be spending their time discussing menus or floral arrangements. Enlist committee members who understand they are responsible for moving the needle, in terms of event revenue, and are willing to sell sponsorships and tickets. Make it clear to the entire committee that meeting the event’s fundraising goal is priority #1.
The Event Journal platform provides improved workflow, giving development staff and board members more time to execute meaningful fundraising efforts.
3) Do one remarkable thing at each function: While events grow in popularity over time – they can also get “stuck” in a predictable routine. Mix it up a little each year and do something unexpected. This could be as simple as inviting a local celebrity as a surprise guest, or as complicated as hosting a “pop-up” after-party for young professionals. Whatever it is that you decide to do, doing something really remarkable will get people talking about your event – and hopefully attending, year after year.
Read this article in its entirety at The Fundraising Authority.